Volkswagen Brazil AI Resurrects an Artist to Sell Cars
Case Study Analysis
One day in April 2020, an artist named Carlos Lopes came to a VW stand at the São Paulo International Auto Show. Lopes, 37, had been working as an art director for VW’s design studio for four years. He had created an art installation that featured a humanoid, almost robotic sculpture called “Artes de Nuno” at the 2016 event. Lopes, who is originally from Portugal, was fascinated by VW’s “Cars and Architecture”
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“The Volkswagen Group Brazil AI program is designed to connect with a targeted market by engaging art in the form of ‘social storytelling’, according to the Volkswagen Group Brazil. The program, which began in September, 2019, was created by Volkswagen Group Brazil’s marketing, branding and communication department. The Volkswagen Group Brazil AI program uses artificial intelligence (AI) in its advertising campaign for VW, Audi, Skoda, SEAT and Porsche models that are available in the Brazilian market. ““
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The Volkswagen Brasil resurrected an artist and created a new advertising campaign that makes no sense to me, but works perfectly well to make me want to buy a car. The ad was named “My name is Alex” and it was staged by Adobe, and the idea behind it was that VW was reviving an artist that died years ago in a hit-and-run. He was a Brazilian photographer named Adauto de Freitas who was born in 1908 and passed away in 1961. The artist was Alex.
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In recent years, many brands have adopted Artificial Intelligence (AI) to enhance the customer experience and sell their products. But Volkswagen Brazil, a car manufacturer in Brazil, took this concept further by resurrecting an artist to sell their cars. hbr case study help The story is about a street artist named Maria who created stunning works of art on the walls of abandoned buildings. Maria’s paintings became popular in 2012 and she started selling them online. Her paintings depicted the Volkswagen Passat, a mid-size sedan that was the
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In the city of Belo Horizonte, in the state of Minas Gerais, Brazil, a genius artist named Gustavo Pacheco came up with an idea that would revolutionize the auto industry. The idea was to use the latest Artificial Intelligence (AI) technology to create an artist that could paint any color or any picture. The concept was so unique, the Volkswagen Brazil research team saw it as an opportunity to create a new line of cars using AI. They had the concept approved by their board and they worked on the plan.
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The concept behind Volkswagen’s new digital transformation, in my eyes, was a bold step into the future. The company was willing to bet its future success on the idea of creating an Artificial Intelligence (AI) system that could sell cars. However, the project faced numerous obstacles and challenges. In 2016, I had a chance to observe the unveiling of the AI system, and it was a humbling experience. I was blown away by how the AI was able to understand human emotion and connect with users,
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[Insert a photo of the artist’s original artwork, such as a sketch, and their face.] A while ago, a talented street artist named [Name] was hit by a car while sketching in a neighborhood park. He was rushed to the hospital, but the accident was a near-death experience. Doctors told him that he would never see a full recovery and asked for his life to be donated to science for the study of the neurological mechanisms underlying paralysis. For a short while, the artist
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I recently heard about a project that Volkswagen Brazil is doing using Artificial Intelligence. They were looking for an artist to create a unique car that would stand out on the streets. I had the opportunity to do an interview with one of the creators of the AI-generated car. She shared that they started by creating a basic sketch of the car and sent it to a team of designers to refine. But instead of following the traditional design process, they came up with an innovative AI-powered design system. The system used AI algorithms