Ant Financial Financial Inclusion in China 2020
Marketing Plan
Ant Financial is the mobile payments and financial technology business under the Alibaba Group Holding. In the year 2016, Alibaba’s parent company has merged Ant Financial with e-commerce giant, Alibaba. Ant Financial’s focus is on mobile payments, financial services and artificial intelligence, with the goal of bringing financial accessibility to the masses in emerging markets. This has led to an unprecedented opportunity to reach a previously untapped customer base and to improve financial inclusion in China.
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“Innovation and technology are driving the Chinese market forward. Ant Financial’s ‘financial inclusion’ initiative has enabled millions of Chinese citizens to access financial services in ways never imagined before. Ant Financial is one of the leading players in the e-commerce and payment market, with more than 500 million active customers and a gross merchandise value of $28 billion. This financial inclusion initiative is groundbreaking for the company, and an excellent example of how businesses can drive positive societal change, while also achieving
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– As of the end of 2019, 99% of Ant Financial’s business volume comes from non-Chinese customers. In a world where online shopping has become an ubiquitous and integral part of everyday life, a 99% local customer base is a remarkable achievement. – The Chinese government’s “One Belt, One Road” initiative aims to increase Chinese companies’ investment in the EU, Middle East, and Africa, including Africa, to expand global economic relationships, and attract new customers and
PESTEL Analysis
Ant Financial Financial Inclusion in China 2020 is a revolutionary financial system that provides services and products to millions of Chinese citizens. It is a fintech company that uses digitalization technology to expand banking services beyond physical bank branches. This paper explores how Ant Financial implemented its PESTEL analysis in China and how it has enhanced financial inclusion in China in recent years. PESTEL stands for Political Economy, Social Environment, Technological Environments, and Institutions, and it is a framework used to analyze the
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In 2015 Ant Financial introduced the Financial Inclusion program, which provided financial services to the most unbanked and underserved population in China: the poor, the rural, the disadvantaged. see here The objective was to change the world’s mindset to the idea that finance should be available to all. At the time the program was quite unique in China. It was the first time the world’s biggest financial technology company had ever ventured into the field of banking services. I had the opportunity to witness this firsthand. The program