The Rise and Fall of BlackBerry
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I have been writing about BlackBerry for over two years. At first, BlackBerry was a world-beater, the number one mobile device brand. Find Out More BlackBerry was a force to be reckoned with. They had an almost impossible hold on the market, a hold so solid that it was impossible to compete with. For years, they held a monopoly on the BlackBerry world. They were the go-to phone for the tech crowd. The best of the best wanted a BlackBerry. They had some of the best-known names, C
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In the late 90s, smartphones weren’t really much of a thing. People mainly had dial-up modems and would text their friends using their cell phones. They had a phone but not that much data. And it was still all about texting. That was the world when BlackBerry came along. They created a phone that was perfect for texting. But it wasn’t much to look at. It was bulky and unattractive. But the smartphones that followed BlackBerry didn’t make much of
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BlackBerry is no more. It has fallen into the hands of RIM (Research In Motion) after its acquisition by BlackBerry owner tobacco company, Novartis. BlackBerry is a world’s top smartphone manufacturing company (a $16.2 billion market cap company) which was known as Research In Motion. They were the world’s number one manufacturer of smartphones before the acquisition by Novartis. I was one of their most loyal users since my college days. BlackBerry was my
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I’m one of the top experts in case study writing. For the sake of completeness and as a continuation of my previous case study on Apple (Apple Inc.), let me share with you another case of a tech giant, which has also gone through a significant rise and fall. In this case, I am the world’s top expert case study writer. In the 2000s, BlackBerry was the top smartphone manufacturer globally. It was famous for its robust BlackBerry operating system that powered smartphones,
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I was in my 4th year of college. I had a BlackBerry. A BlackBerry. Yes, you read it right. A brand new BlackBerry. I had received it for my birthday that year. At first, the BlackBerry was a huge novelty to me, as it did not exist. I mean, what is a BlackBerry? I could not imagine myself using a device with all the bells and whistles, but at the time, it was not available in the market. However, once BlackBerry officially launched their
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When BlackBerry was at the peak of its success and dominance in the smartphone industry, millions of users were hooked to its powerful OS, BB10, and their loyalty could not be broken. BlackBerry was the brand of choice of tech-savvy and high-end customers. BlackBerry’s signature look and feel, the innovative feature-rich operating system, and the ease of its use had made it one of the most popular smartphone brands. The brand’s product line-up consisted of smartphones, deskt
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BlackBerry (then called Research in Motion) was once the king of smartphones. Then something called “Android” began to take off, and it soon displaced BlackBerry (and many of the other major brands) from the number-one spot in the smartphone market. But as Android began to dominate, RIM struggled to compete. In 2016, RIM (then known as BlackBerry) finally filed for bankruptcy, with a plan to focus only on producing BBM (BlackBerry Messen
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BlackBerry: Rise, Fall, Rebirth, Rise Again The smartphone revolution was one of the greatest leaps in the history of technology. The smartphone industry is a highly competitive market and it is constantly evolving. The BlackBerry brand has been a dominant player in this space for quite some time. In the beginning, BlackBerry emerged as a leading brand in the market, offering products like Bold, Torch and Passport. However, as the smartphone market evolved, the brand also had to adapt to the