Driving Decarbonization at BMW

Driving Decarbonization at BMW

Porters Five Forces Analysis

I am thrilled to be part of the project to decarbonize BMW. The company is making a big commitment to electric vehicles and fully electrified powertrains. I have a lot of expertise in this space — my work on hybrid and electric powertrains with Tata Motors, BMW’s partner, earned me the title of Global R&D Leader for Hybrid and Plug-In Technologies. What makes BMW stand out is their approach. In my opinion, BMW is following a smart and ag

SWOT Analysis

BMW, a German automobile manufacturer, has taken strides to make the world’s most sustainable cars. In September 2016, BMW announced the launch of the all-electric i3 and the BMW i8, the world’s first plug-in hybrid sports car with a 7.8 kWh lithium-ion battery pack. This was followed by the launch of the i8 Roadster, the world’s first sports car with a hybrid powertrain in 2017. In

Financial Analysis

In our global economy, decarbonization is crucial for the world’s sustainability. As a company, BMW has taken significant strides in decarbonizing our manufacturing process, production, and supply chain. Let’s talk about the impact of decarbonization in BMW’s business model: 1) Supply Chain: BMW has established a closed-loop system for the production of our electric cars, starting from the mineral resource extraction stage to the final assembly process. Our supply chain is entirely digital, with no

Porters Model Analysis

BMW is a German multinational automobile manufacturing company. It was founded in 1916, but after 1926, the name changed to BMW Motorräder Aktiengesellschaft. It is headquartered in Munich, Germany. Currently, BMW has 3,110 employees worldwide and a production capacity of 648,000 vehicles annually. It has 32 brands with 45 models sold globally. use this link BMW Group sales revenue in 2020

Recommendations for the Case Study

Driving Decarbonization at BMW (ID) The idea of decarbonization is becoming increasingly important and urgent in the automotive industry. Carbon dioxide emissions are the leading cause of climate change, leading to extreme weather conditions such as droughts, floods, and wildfires. To meet its net-zero emission goals, BMW Group, one of the largest car manufacturers in the world, has set the goal of achieving net-zero CO2 emissions in its production processes, by 2

VRIO Analysis

BMW’s electric-only model, the i3, is one of the few cars to earn the ‘zero emissions’ label, but the German premium-car maker is more focused on driving down emissions from its internal combustion engines than on reducing emissions of the other two environmental impacts: carbon dioxide and nitrogen oxides. In 2018, BMW set a target to achieve 50% of its fleet sales to be electric, with a similar proportion to be in plug-in hybrid electric