Ashok Leyland Embarking upon New Age Digital Technologies CASE B
SWOT Analysis
As Ashok Leyland begins to embrace digital technology in its production system, it is likely to change the manufacturing landscape of the automotive industry and become the next automotive giant in India. Ashok Leyland is part of the Tata Group, a diversified group based out of Mumbai, and has been around since 1961. It is India’s third-largest commercial vehicle manufacturer and the fourth-largest manufacturer of passenger vehicles. The company’s annual turnover is approximately INR 24,000
Marketing Plan
“In Ashok Leyland, we are embarking on new age digital technologies to make our products and services more effective, efficient and user-friendly. With digitization, it is imperative for every business to adopt new tools, techniques and technologies to stay relevant and competitive. We are committed to implement digital technologies in our products and services, processes, and overall business operations.” “The Company recognizes the importance of digital transformation in the automotive industry. It is essential for businesses to make changes to their business models, product and service port
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One of the major changes in Ashok Leyland’s digital journey, which has commenced in 2019, has been the launch of Ashok Leyland E-bus, which is Ashok Leyland’s first fully-electric bus with electric motors at both the front and back axles and the central powertrain unit. The E-bus will run on 14 bus-specific batteries. The electric motors are powered by a combination of lithium-ion and lead-acid battery packs and provide a maximum speed of
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I have been working with Ashok Leyland for the last 12 years. We started with an off-the-shelf information system called AS318. It was an old-age system that could not match up to the changing customer requirements. In order to stay on top of the competition, we decided to invest in newer technologies that could meet our customers’ requirements. More Help We identified a few of the trends that are changing customer behavior and are looking for digital transformation: 1. Cloud Based Services: Cloud-based services (SaaS) and hy
Evaluation of Alternatives
In February 2020, Ashok Leyland has started rolling out digital technologies across its product line including engine, brake, body, and communication systems in its new model cars. While the company launched a number of products digitally, including the diesel variant of its Lifta range of products, it has now moved to provide digital experiences for its existing products. The company has been using Samsung Digital Service Centre (DS3) for a digital transformation of its products, with some products getting launched digitally before launch. For new-age digital technology, the company
BCG Matrix Analysis
The automotive industry is constantly evolving with new trends, advancements, technologies, and market dynamics. Ashok Leyland has been one of the leaders in this sector and embarking upon new age digital technologies to stay ahead in the game. Ashok Leyland has introduced several new and innovative technologies like Autonomous Driving, Remote Diagnosis, Augmented Reality, and Electric Vehicles in its products. In this case study, I will explore how Ashok Leyland has embarked upon this new age digital
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The author starts by explaining his personal experience and natural tone in the first person. The gives a brief about Ashok Leyland and the case study. Next, he discusses the background of Ashok Leyland and its growth, including its growth from a small business to a leading company in the transportation sector. The author then discusses Ashok Leyland’s new digital technologies, including its e-business and its plans to adopt digital technology in all of its products. The author also discusses the challenges faced by Ashok Leyland while embracing digital technology
VRIO Analysis
Ashok Leyland embarking upon a new age digital age is indeed a bold step for the renowned automobile manufacturer, headquartered in Chennai. The company that started with the manufacture of motorcycles has now expanded its product line in the country and beyond. The recent development is the commencement of an Electronic Sales Platform (Ess) for the commercial vehicles business. Commencement of Ess Ess is essentially an online platform that offers a seamless customer experience for Ashok Leyland’s new-age