Away Scaling a DTC Travel Brand
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In the world of travel and tourism, the most recognizable companies are those with well-known logos. But what happens to those that are “off the beaten path”? In 2018, Away, a California-based sustainable lifestyle brand, changed the way we think about travel. Away was a “one-stop shop” that aimed to create travel products that did not harm the environment while still providing comfort and convenience. Away was founded by three college friends, Rachel, Alex, and Ryan,
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I was thrilled when Away launched their direct-to-consumer (DTC) travel brand, which is expected to revolutionize the travel industry in a unique way. Away’s “Fly Now, Pay Later” model gives customers the freedom to experience vacation travel without worrying about the cost. reference It’s an innovative idea, as travel costs are high and cash-strapped consumers often struggle to afford them. “Travel is for many people, an indulgence. We’re happy to introduce our Fly Now, Pay Later product
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As a result, I can confidently state that the company Away’s marketing strategy is a strong competitive differentiator and is a vital part of the brand’s long-term success. Away’s strategy for scaling up relies on four main factors: 1. A strong online brand: Away’s core business involves creating high-quality, minimalistic travel luggage for budget-minded travelers. By creating and building a strong online brand through social media, Away has been able to reach a broader audience of potential customers.
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I was approached to write this case study about Away Scaling a DTC Travel Brand. Away is the US-based brand that offers sustainable, everyday essentials. I’ve done a few pieces on the brand and I was asked to help with a piece on how they’ve managed to grow and scale. As usual, the company came to me with a number of things to accomplish. We started by discussing what Away was doing: they had grown from a two-person operation in a garage in 2010 to
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BACKGROUND Away is a direct-to-consumer (DTC) lifestyle brand that offers small travel gear and aims to elevate the quality of small everyday items. try this website Away started as a small rental business in 2006 and was sold to TPG Capital in 2011. The brand has since expanded to include over 1,300 SKUs across multiple categories. Away currently has over 125 retail partners, including Amazon, Bloomingdale’s, Barnes &
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1. I used to spend around $20,000 to get an itinerary for our next trip. This expenditure caused me a lot of mental stress, stressing on the thought of what’s there in the trip that I can’t prepare. On an off-hand, I noticed a travel brand called Away was making $1,000,000,000 in sales in the US and Europe. Away’s sales were higher than the world’s top brands, including Apple, Google,
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I’m a retired journalist, travel enthusiast, and avid reader with 30+ years of experience. I began my career in print as a reporter, then migrated to digital media in the early 2010s. Later, I transitioned to writing about marketing and advertising, including market research and creative development for the tourism industry. But I’ve been studying this industry for the past three years with passion, working with startups to build consumer-facing businesses. Away is one of those brands