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  • AMC The Zero Revenue Case C

    AMC The Zero Revenue Case C

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  • Parmigiani Fleurier Resurgence in Luxury Swiss Watches

    Parmigiani Fleurier Resurgence in Luxury Swiss Watches

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  • Hallmark Cards In Search of Turnaround

    Hallmark Cards In Search of Turnaround

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  • A Foreigner on the PGA Tour

    A Foreigner on the PGA Tour

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    HCA Inc A

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    McGregors Department Store

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  • Decision Making Emotions Entrepreneurship

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    “Caf de Coral” is one of the leading coffee chains in Spain. Caf de Coral, founded in 1938, is one of the fastest-growing food retailing chains in the world, with a presence in Spain, Portugal, Morocco, United Arab Emirates, Turkey, and Malaysia. find more info The chain is known for its “culturally relevant” coffee and cakes, and its “funky” interior design, which has helped establish a “tasty” chain of coffee shops.

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    This case study deals with the evolution of Caf de Coral, a French pasta manufacturer, under the Chinese family lead. The company has navigated change under a complex family dynamic, and the case highlights how the company has adapted to this new reality. Background: Caf de Coral is a French family business, founded in 1880 by an immigrant, Charles de Coral. The company is well-known for its pasta products, which have been a staple in French home kitchens for generations.

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    In the last century, the traditional Chinese family system prevailed. It was considered a sacred institution in China, where extended family members, usually blood relations, were responsible for each other’s care. Under such a system, the father was expected to provide for the family, while the mother stayed at home and took care of the children. Now, as we approach the end of the millennium, changes in Chinese family customs are becoming visible. First, the concept of patriarchal power is changing. While the traditional patriarch was held to be a powerful authority