Diageo plc
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PESTEL Analysis
In our global marketplace, our consumers value quality, value-added products and customer service. It is these values that drive our strategy. Diageo is the world’s largest producer, marketer and distributor of spirits. Our goal is to be the world’s leader in the premium spirits industry and our mission is to create premium brands that resonate with consumers. Innovation is at the heart of our business, and we are constantly exploring new ways to create and enhance our brands. We are one of the largest independent produ
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In June 2018, Diageo plc launched a merger with Constellation Brands Inc. Diageo plc’s goal was to merge with the largest wine and spirit company globally, with a market value of $60 billion. Diageo’s merger with Constellation Brands resulted in two strong and distinct companies that can now compete against each other in the global alcoholic beverage market, expand their product ranges and increase their production capacity. Our site We had a lot of talks, and we were able to
BCG Matrix Analysis
Diageo plc is one of the largest international alcoholic beverage company based in London, UK. Diageo is one of the world’s leading beverage alcohol companies with the leading global brand portfolio consisting of premium spirits, wines and beers. Diageo is a global organization comprising of more than 25 brands, with a diverse portfolio that spans the whole consumer beverage market. It has a reputation in the beverage market for creating distinctive and unique brands, including Smirnoff Vodka
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In 2009, Diageo plc was known for its iconic brands like Johnnie Walker and Baileys. Then in 2011, it was announced that Diageo had successfully acquired JWC International, the leading spirits company in South America. The takeover was a major move, and it increased Diageo’s revenues by 6% and also created an annual cash flow of £455 million for Diageo. Diageo made significant investments in its international growth, such as acquiring the leading