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  • The Rawlinsons Life and Career Decisions

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  • Managing Brand Crisis Bud Light Cracks Open a Can of Controversy

    Managing Brand Crisis Bud Light Cracks Open a Can of Controversy

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    I was raised in a conservative, Christian household, where the teachings of the bible played a significant role in our family’s lives. For me, it’s not just about beliefs, but about actions. And I’ve seen many, many people struggle with these two sides of the same coin. So when I read the leadership book “Leading Without Losing Your Soul” by Bob Goff, I immediately knew that I would apply many of the principles in my own leadership. As a marketer, I’ve seen many leaders who

    Evaluation of Alternatives

    In 1987, one of the most brilliant and ambitious men of his generation took on the top job at IBM: the president of the new global division. content Apart from being the head of the world’s second-largest company (behind Sears), he held the title of “global chief executive” (GCE) – an epithet that became his trademark and helped secure his new role. In his first weeks at the helm of IBM Global Services, he was so bold, he wrote a letter to every IBM senior executive in