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    In September 2020, Salesforce announced a new product called Agentforce — an all-in-one sales automation solution that includes features such as sales pipeline management, lead tracking, and customer service support. I first heard about the product while attending a webinar on Salesforce automation. I was impressed with its broad capabilities and attractive pricing model, particularly for small to medium-sized businesses (SMBs). find However, I was skeptical about its effectiveness and ease of use, given that I had no

    Porters Model Analysis

    First, Salesforce Agentforce introduced me to the concept of cloud-based software, as well as the notion of ‘Agency’ sales people. It is now clear that the latter refers to a person who helps with finding prospects and closing deals. This term is not new; however, many firms are yet to recognize the importance of agencies, who are now a significant aspect of their sales strategies. However, most companies still fail to see the value in hiring a single individual that will manage a portfolio of clients and prospects. Instead, they opt to out

    BCG Matrix Analysis

    Agentforce (“Agency”) is Salesforce’s “self-service” sales platform, for users to manage and sell accounts directly from the platform. The platform enables users to build their own pages, build custom reports, create and execute scripts, and to build and customize a pipeline. The platform, however, is intended to be fully integrated into the Salesforce CRM and not separate from it. The platform is essentially a ‘software-as-a-service’ for sales management and, as a consequence, requires no upfront installation. On a personal note

    Alternatives

    Salesforce Agentforce is an alternative to Salesforce. The platform offers an easy to use drag and drop interface for sales teams. Its features include real-time dashboards, customization, multiple-device support, sales automation, reporting, and customized customer communication. Agents in Salesforce Agentforce have all the necessary tools for their role in customer interactions, including email, messaging, automated workflows, chat, and phone. It eliminates the time-consuming step of answering phone, leaving only agent time for sales. Salesforce Agent