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Starbucks Loyalty Reigns

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In December 2016, Starbucks announced the revamped version of its loyalty program with 20+ perks, including free coffee in 14 countries and a “Starbucks Rewards” rewards program that could potentially reach millions of customers worldwide. The brand’s loyalty program had grown exponentially over the years but in my opinion, it needs more focus and attention. It doesn’t have a strong focus. It seems that Starbucks wants its loyal customers to buy more and more products. However, this approach doesn’

FieldAssist Enabling Sales Performance and Incentive Design

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Southwest Airlines

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Scarcity Labs Using NFTs to Empower Artists

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Allianz AG

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