Hyundai Motor Group Fast Follower to Game Changer

Hyundai Motor Group Fast Follower to Game Changer

PESTEL Analysis

In a matter of years, Hyundai Motor Group (HMG) became one of the world’s leading automotive companies. It is known for its fast follower tactic, where it takes an existing vehicle model or concept, and quickly develops it into a new model. Since the 1970s, HMG has been following General Motors’ (GM) lead in selling cars in other countries. In 2004, GM followed General Motors by taking a Korean model, the Genesis, and developing it

VRIO Analysis

“The automotive industry has been a leader for years. I have been privileged to witness the journey of Hyundai Motor Group and its evolution into one of the top three automakers in the world. home My experience and analysis would not be complete without highlighting its strategic positioning and how it emerged as a fast follower in the industry.” Here are some insights and observations: 1. Visionary Leader: Hyundai Motor Group was one of the earliest automakers that embraced innovation and disruption. This mindset enabled

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Porters Five Forces Analysis

In February 2021, Hyundai Motor Group announced it is working with the United Nations Development Programme to develop a framework for the industry. This is not just another corporate action, but a game changer. Hyundai Motor Group aims to promote sustainability by building on its technological strengths while addressing environmental concerns such as carbon emissions and waste management. The firm has also been working to become a more diversified global player, and now it has taken the first step in this direction. The United Nations Development Programme is investing

Recommendations for the Case Study

“As the world’s top automotive group, Hyundai Motor Group has been at the forefront of innovation, product development, and value-driven growth for over three decades. During this time, we’ve also become the fast follower to the game changer” (1, 2). This statement effectively communicates the Group’s position as a market leader that is always at the forefront of product development and innovation. The opening sentence, “Hyundai Motor Group is the fast follower”, highlights the Group’s

Marketing Plan

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Porters Model Analysis

Hyundai Motor Group is the world’s second-largest car manufacturer, with a strong presence in Europe, the Middle East and Africa and North America. While Hyundai is a good example, the story of the other manufacturers could be equally inspiring — and it’s the story of its competitors: Kia and Hyundai’s journey from a poorly performing South Korean brand to game changers in the market. Kia has been on the fast track for quite some time, with a history dating back to 194