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TV Advertising Pricing at Regional Broadcast Network B

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Air India Vistara Brand Merger

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In 2013, the two domestic airlines—Air India and Vistara—were merged. It was a bold move by Air India’s parent company, the Indian government, to create a pan-India airline. The result was an industry leader in terms of cost, efficiency, and customer service. But the merger also brought significant challenges. Air India has historically had issues in securing sufficient finance and maintaining customer loyalty, which led to a decline in revenue and a loss of ground in the market

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Pricing and Partnership at Zillow Inc

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