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  • The Turnaround at Ford Motor Company

    The Turnaround at Ford Motor Company

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    The 2015 Ford Focus, introduced on the 46th anniversary of the brand in 2010, quickly became the most popular small car sold in the United States. But the turnaround plan was under attack as early as 2010, as sales sank 20% the same year. As a result, Ford was looking for a new direction, and that’s when Mark Schaefer stepped in with a unique marketing plan. I wrote in the book, Marketing Reimagined: Bringing

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  • Minko Developing a Niche Fintech Lending Business Model

    Minko Developing a Niche Fintech Lending Business Model

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    Minko Developing a Niche Fintech Lending Business Model is a company that is well-known throughout the fintech space, developing innovative and unique lending products that are designed to fit the specific needs of our clientele. We pride ourselves on delivering a seamless experience for our clients, allowing them to get the lending services they need when and where they need them. Our aim is to create a lending product that caters to specific industries and demographics that are not currently serviced by the mainstream lending systems. One of

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    At the end of last year, Minko had already expanded its portfolio by introducing a niche fintech lending business model. At first, this new business was viewed as a risky bet, but since then the financial impact has been considerable. Minko has achieved a 10% increase in lending volume since launching this new strategy. Minko’s success in implementing this new business model has resulted from a few key factors. Firstly, the company is known for its customer-centric approach, so it was natural that the l

  • Offshore Drilling Industry

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  • GE Two Decade Transformation Jack Welchs Leadership

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    In 1980, as an 18-year-old, Jack Welch became the CEO of General Electric Company, a titanic multinational corporation that had been founded 146 years ago by Andrew Carnegie. At that point, GE had become too bloated, too complex, and too bureaucratic. The company had lost its way, and its shareholders, management, and employees were no longer content. Welch’s early decisions were to restructure GE into smaller, more agile

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  • A Primer on OKRs

    A Primer on OKRs

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  • Ryanair Holdings plc

    Ryanair Holdings plc

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    Ryanair Holdings plc is a public limited company (PLC) established in 2002. They are Europe’s largest airline. In 2008, Ryanair went public at 5.2 euros per share. In 2013, the shares fell to below 2 euros due to an increase in costs and competition. In 2016, it increased in value to 28 euros per share, but since then, the shares have started falling due to changes in market valuation and increasing fuel prices

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