Mixue Ice Cream Tea Revolutionizing Chinas Bubble Tea Game
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In China, bubble tea or more commonly referred to as taiwanese tea has been a favorite among children and teens for years. A few decades back, the trend for bubble tea had started gaining momentum in the United States, but it was not popularized there in any significant ways. As of now, it is more of an imported thing, mostly found in some of the mall or department store cafes and restaurants. But a few years back, things began to change. A group of four young entrepreneurs based in Shanghai, China,
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In China’s rapidly-developing bubble tea (tea+ice cream) industry, we find a promising, innovative and revolutionizing player in a growing segment: Mixue. Its founder, Zhang Tianwen, was one of the youngest entrepreneurs of the Chinese economic reforms and saw the need for fresh and innovative business concepts to stay ahead in a market that was growing faster than ever before. With a vision to democratize bubble tea globally, and provide a refreshing and unique twist to a popular
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I was introduced to Mixue Ice Cream Tea, an innovative product that revolutionized china’s bubble tea industry. Before this, bubble tea had been a limited product, only available in certain parts of china, due to its origin and production location. Mixue, however, decided to step up and create a unique product that would compete with international brands like Starbucks. The product’s distinctive taste and high-quality ingredients had a major effect on chinas bubble tea industry. Mixue’s unique blend of milk
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I used to enjoy a cup of china bubble tea (a type of loose tea with sweet, syrupy filling and shaved ice) every time I visited my parents’ home in China. The taste was sweet, refreshing, and slightly exotic. It was a perfect combination of caffeine and sugar. However, when I left China and settled in the US, I discovered a different version of bubble tea – a sweet, savory, and cheesecake-like dessert (I think it’s better described as “ice cream with
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I was at my favorite ice cream tea spot and saw that they had introduced Mixue Ice Cream Tea. I was not ready to try new things yet but there’s something about Mixue that gets me excited. It was so hard to resist the temptation. I bought a cup of mixue and tried it. Mixue had unique mix of flavors such as Chocolate & Berries, Peach & Almond, Green Tea & Pineapple, Black Tea & Matcha, Lime & Coconut, and Sake &
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The Bubble Tea market in China, which is now the biggest and fastest-growing ice cream market worldwide, has been dominated by some established brands like Kikuishu, Naked Cake, and Shengzhen. However, in recent times, a new player has emerged: Mixue. next page Mixue, founded in 2010 by husband and wife duo Chao and Yun Lin, is not only a player but also a leader in the Bubble Tea market. In China, Mixue s