Nestls Creating Shared Value Strategy 2015
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In 2015 Nestl’s board of directors approved a new Creating Shared Value strategy. The strategy focuses on developing sustainable, long-term value. It is the result of a global strategic process and is part of Nestl’s overall corporate strategy. The Creating Shared Value strategy provides three key elements. First, a social and environmental purpose: the aim of creating shared value is to develop shared and profitable business opportunities while meeting social and environmental requirements, and making a positive contribution to society. Second, an integrated approach: N
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I wrote for Nestlé, a Swiss multinational company, on Creating Shared Value (CSV) strategy in 2015. Nestlé is committed to the “Sustainable Development Goals” (SDGs) and CSV approach helps achieve SDG 1: no poverty, SDG 2: zero hunger, SDG 3: good health and wellbeing, SDG 4: quality education, SDG 5: gender equality and SDG 6: clean water and sanitation.” I am going to present the
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[Image of Nestle’s headquarter in Vevey, Switzerland] Nestlé’s strategy is to become a more sustainable and socially responsible corporate citizen. The company aims to create a future where “we nurture healthy lives and wellbeing” for people, while “we create shared value” for society and its business operations. Nestlé’s new “Creating Shared Value” strategy includes four key pillars: 1. Sustainability: Nestlé’s commitment to
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As part of our 2015 strategic initiative, we will be exploring how to create shared value. published here Here is how we see this happening: 1. We’ll be more active partners in the community. We will engage in community projects that support our core values and business goals. By joining forces with other businesses and non-profits, we will add value to our community’s needs. 2. We’ll explore the intersection of our business and social issues. We will identify social issues that affect our customers and the communities we serve
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“Nestle is the largest food and beverage company in the world. We’ve been around since 1866 and our roots are as old as the Romans. But our story started just five years ago with our launch of Nestle Pure Life Water, a new beverage that put freshness and quality at the heart of our brand promise. The move came in response to a shift in consumer attitudes, where people demanded products with a sense of purpose and with a connection to the environment. Consumers were tired of the ‘just as it
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“For the Nestl’s “Creating Shared Value Strategy 2015”, I conducted in-depth research by speaking with stakeholders such as Nestl’s executive team, employees, customers, investors, NGOs and policymakers. Based on the information gathered, I analyzed the “strengths” and “weaknesses” of the strategy. Afterwards, I compared Nestl’s current approach and its future plans in a “Top Down” analysis. By presenting a “bottom-up” analysis,
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As Nestles, the worlds number one confectionery, launches its newest consumer product, ‘Creamy Chocolate Bars’, a new marketing campaign was unveiled in Germany. This campaign is aimed at providing a fresh experience to the consumers and promoting the idea of sharing and caring, thereby increasing the value of a product to consumers. The concept behind this ‘Creamy Chocolate Bars’ is to create a market for the brand by creating value for the customer. A new way to create shared value is
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1. Define the company’s core value, which can be a specific product or service. 2. Craft a detailed Strategy Statement, which includes the company’s goals, objectives, and strategic intentions. 3. Develop a three-year plan that outlines detailed tactics for achieving the Strategy Statement’s objectives. 4. Align all tactics and resources with the Strategy Statement’s objectives. 5. Use the BCG Matrix to assess the effectiveness of the tactics in achieving the