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  • Uber at a Crossroads 2017 2020

    Uber at a Crossroads 2017 2020

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    Uber has revolutionized the transportation industry by changing the way people get from one place to another. Its success has been breathtaking, and many wonder whether it is headed for its big break. In this marketing plan, I will identify the challenges Uber faces in the next five years and outline how it can address them. Challenges Uber Faces in 2017 1. Increased Competition Uber faces fierce competition in the market for ride-sharing services. Companies like Lyft

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    Uber is currently a rapidly growing company. The idea of ride-sharing, it seems, is simple and elegant. It’s exactly what we’ve all been wanting and needing for ages. But Uber is no longer just a simple idea: Uber has transformed into a complex and dynamic business. And now the future looks uncertain. Uber is today’s top expert case study writer, In the past few years Uber has gone from a small and niche company to a global brand that’s challenging traditional transportation. The company has gone from

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    Uber’s success story is a tale of two years. As of 2017, it is a giant empire of 340 million rides, with a worldwide ride share of 17 billion each month, generating USD 60 billion of revenue. Then come the hard times, 2018 saw an 88% reduction in ridership in a year, followed by a loss of 40% of its market value. It was a stark warning to the industry, and the panic was immense.

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    “Wow, Uber has created a completely new business model — not only for the ride-hailing business but also for transportation as a whole. I had a few friends telling me about their “Uber experience” — a taxi ride or a delivery ride — and how easy it was to switch from one to the other in minutes. The best part was, you could even share your ride in return for an extra 10% commission. Uber is currently valued at $68 billion, but this value is based purely on investors’ hopes. There

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    Uber, the world’s leading online platform for ride-sharing, has become a billion dollar company, and a darling of investors. The company’s meteoric rise was sparked by the simple idea that there must be a better way to get around in a world where the roads are often crowded, congested and unsafe. Uber’s mission was clear from the start: To revolutionize the transportation industry by enabling people to travel anywhere, anytime, at any time. However, Uber is also facing some significant challenges

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    As the ride-sharing giant, Uber, has entered a very critical phase of its growth. check here 2016 saw the company making over $10 billion in annual revenues. In 2017, its global revenues have gone up to $10.4 billion — but even in this growth phase, Uber is struggling to survive the increasing tough competition and political changes happening globally. While Uber seems to be getting more and more popular by the day, the company is not immune from a fierce challenge in itself:

  • Hotstar

    Hotstar

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    Hotstar is an Indian TV content streaming platform owned by Star India. They offer a variety of movies, TV shows, music videos, documentaries, and web series from all over the world. It’s popular in India, especially with people aged between 18-24, so this was an ideal platform for the marketing team to reach out to a specific target audience. I have personally watched various TV shows, short films, and documentaries on Hotstar. Firstly, I was impressed by the user interface and design. It’s user-

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    Hotstar is India’s largest OTT (On-Demand) platform, offering movies, TV shows, and live events. It is a great service, but there is one thing that is often overlooked by users: the lack of quality content. Hotstar is often criticized for offering mediocre content compared to its competitors, which has resulted in its user base dwindling. There are a few reasons for this, including: 1. Limited variety: Hotstar’s content lineup is quite limited when compared to its competitors

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    In 2015, Hotstar was launched as a joint venture between Sunil Mittal’s network of Bharti Airtel and video streaming company Netflix. the original source Hotstar provides live sports events from all around the world, original content, TV shows, movies and TV shows. Hotstar was the first company to provide original content across different genres of media. The platform is known for its live TV streaming option, which features a plethora of Indian channels for sports, reality shows, news, movies, and TV shows. Hot

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    Hotstar is a subscription-based platform, which has taken over the Indian OTT (Over-the-Top) market. It is a premium and subscription-based OTT service, which offers an extensive catalog of Bollywood, Hollywood, and regional content to its subscribers. The platform has over 150 channels and offers a wide range of original content, including popular dramas, action, sports, and comedy. The user interface is user-friendly and the service works efficiently. The platform is available on smartphones, laptops, and table

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    Hotstar is the leading overseas player in the global market for entertainment. It offers Bollywood and regional films and TV shows, web series, music, and news. I’ve been watching and watching these platforms for years. I am a proud owner of a Hotstar subscription, I love the content, and my family too. Their quality of content is world-class. Each content is categorized under popular genres such as Tamil, Telugu, Punjabi, Marathi, Bengali, and so on. The quality of the

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    I am writing this testimonial/case study/explanatory text from my personal experience and honest opinion for Hotstar — the biggest streaming platform in India. The platform is headquartered in New Delhi, India, and offers streaming services, including live streaming of Indian sports, TV shows, movies, music, and events from various genres. I first came across Hotstar in 2014 when I saw my cousin watching cricket on it. The platform has since become a part of my regular routine. As a result of my regular subscription,

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    Hotstar is one of the fastest-growing streaming platforms in the world, having achieved remarkable growth with a simple and clear vision. In 2016, Hotstar started with a vision to provide its subscribers with unlimited entertainment options. read the article Today, Hotstar offers more than 250 live TV channels, a huge library of videos (including the latest and trending videos), and numerous popular shows like Game of Thrones, The Crown, and KGF. Hotstar offers a subscription model, providing free and paid options. With a free plan

  • Heritage as a Bridge Singapores Journey for UNESCO Inscription Bids and Regional Collaboration

    Heritage as a Bridge Singapores Journey for UNESCO Inscription Bids and Regional Collaboration

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    In September 2018, the city of Singapore successfully bid for a UNESCO World Heritage Site. This is the first time Singapore has bid for an internationally recognized UNESCO Heritage site, and it is a major achievement for Singapore. When Singapore bid for the status, they shared what they believed to be the core values of their city, which were “diversity, trust, inclusion, and co-existence,” according to Tan Kok Chew, the then-Minister for Culture, Community and Youth. The bid came with three

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    – In our journey towards UNESCO nomination as a City, we have adopted a new philosophy, that Heritage is a Bridge between our past, present and future. – We have recognized that our heritage brings people together and celebrates our collective identity, culture, values, history and future aspirations. – The success of UNESCO nomination lies not only in the beauty of our cultural and historical heritage but also in its ability to engage people and inspire them. – This approach has been successful in encouraging the public to join in the appreci

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    I am Singapore. An archipelago of unique and diverse islands with history going back centuries. A country of unique architecture, art, food, music, and culture that is recognized globally as an educational and cultural hub. A country where multiculturalism is the norm, and a community of over 5 million people are united in this diversity. The Singapore branding is about a bridge that connects the present with the past, and the present with the future. The Singapore branding is not about the past or the present, but about the present, with a bridge

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    “Heritage” is one of the key components of the city’s brand identity. The citys heritage is at the core of our identity. From colonialism to colonialism, the city has gone through several stages. The city, like Singapore, is unique because it has remained largely unaffected by external influences, and retained its unique culture. Singapore has been recognized worldwide for its exceptional cultural heritage through its many UNESCO World Heritage Sites, namely the City in a Garden, the Merlion Park, the National Museum, the

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    Heritage is more than a national treasure. It’s a bridge to connect a community, its history, heritage and culture. It’s the link that binds nations and peoples, and the foundation of the United Nations’ efforts to preserve world heritage. From my experience, Singapore is a great example of a nation that has made remarkable progress towards preserving heritage and bringing about regional collaboration. The island nation has embarked on a grand mission for UNESCO’s inscription bids since 1995. The country’s

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  • Intuit

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    Intuit was founded in 1983 by <|assistant|> as an outgrowth of the software company, Micro Focus. Micro Focus developed an accounting software program, QuickBooks, which Intuit quickly adapted for its own use. QuickBooks’ initial design allowed for easy addition of users, so Intuit, recognizing this weakness, designed its own software (QuickBooks) for easy access by multiple users. Intuit’s marketing strategy was focused on its QuickBooks software. Intuit’s software became a

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    It’s impossible to overstate how important it is for a business to have a robust financial management system. It allows you to stay on top of your finances, spot potential problems before they become issues, and make informed decisions about spending and investments. Intuit’s financial management system is the kind of tool that empowers organizations of all sizes – from startups to Fortune 500 companies – to streamline their financial operations and optimize their bottom lines. It’s all about leveraging data to make informed decisions. With Int

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  • HCF Health Insurance Brand Repositioning

    HCF Health Insurance Brand Repositioning

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    “We can’t just change what we do, we need to change how we do it” That’s how HCF CEO and Executive Chairman, Dame Deborah Knight summed up the need for the health insurance provider’s rebranding in early 2021. The company’s traditional “healthy and happy” slogan was no longer resonating with consumers, and the focus had shifted to the “right now” and the “better” when it came to health. The “old H

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    HCF (Health Care Financial) is one of the largest financial service providers in Australia and New Zealand. I am an Associate General Manager of HCF, and we are implementing an innovative and comprehensive brand strategy to transform our image into a premium health insurance brand. Our objective is to build a brand that stands out in the industry, attracts new customers, and delivers excellent customer experience. We want to differentiate ourselves from the competition, build a strong reputation, and create long-term customer loyalty. Repositioning

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    HCF Health Insurance Brand Repositioning is a significant step towards enhancing our brand’s value and standing. Our initiative is to rebrand our brand in order to attract more customers with our new values, mission, and strategy. The HCF rebranding strategy involves the following activities: 1. Conduct research to understand our customers’ needs and expectations: We will conduct extensive research to understand our customers’ needs and expectations. This will help us in developing a brand messaging that resonates with them. 2. Develop a brand position

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  • Avaya B Implementing the New GotoMarket Model

    Avaya B Implementing the New GotoMarket Model

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  • GlaxoSmithKline Reorganizing Drug Discovery A

    GlaxoSmithKline Reorganizing Drug Discovery A

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  • Open Source Software and Hardware Business Models

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  • To Plot or Not to Plot An Exercise on Understanding and Comparing Datasets

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