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  • Future of ECommerce Livestream Wars in China

    Future of ECommerce Livestream Wars in China

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    Ecommerce livestream wars in China are on the rise, as businesses ramp up their marketing strategy to gain an edge over their competitors. Livestreaming has proven to be a powerful tool for businesses to connect with consumers, especially in the current times when social distancing measures are in place. By offering personalized experiences, businesses are able to build strong relationships with their consumers. The livestream war in China is driven by four key factors: 1. Growing Influence of the Middle Class: The rise of

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    The evolution of ecommerce in China has been unparalleled in recent years, with the growth of online sales reaching a staggering 20% in 2020. The livestream industry is a significant contributor to the growth, accounting for 40% of ecommerce sales in China. Livestreams are becoming a popular choice among consumers as they allow them to purchase goods or services directly from brands in real-time, eliminating the hassle of going to physical stores. In this paper, I will explore the

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    In early 2021, Chinese tech giants including Alibaba, Tencent, and JD.com all made significant investments in the live streaming industry, a sector that saw significant growth during the pandemic. These giants, including NetEase, Miaosheng, and Hikvision, had access to a significant audience and invested in developing cutting-edge features to offer the best possible streaming experience. These giants have since taken a similar path to the US in terms of investment, but are currently facing competition from newer entrants.

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    Founded in 2008 by Chinese eCommerce giants, AliBaba, Tmall and Taobao, eCommerce livestreaming platform, AliExpress, is one of China’s dominant platforms. site It’s a new kind of online retail platform that provides users with access to a vast range of overseas suppliers and sellers through a TV-like livestreaming service. With a large user base, AliExpress has become the largest player in the Chinese livestreaming industry. Chinese tech giants

  • Note on the Value Chain A Framework for Analyzing Firm Activities 2010

    Note on the Value Chain A Framework for Analyzing Firm Activities 2010

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    The objective of this case study is to illustrate how a value chain framework can be used to analyze the value chain activities of a leading technology firm. Case Overview: The technology firm we are considering is a multinational corporation that designs and manufactures high-tech electronic devices, including smartphones, tablet computers, and laptops. The firm employs approximately 20,000 people globally, with most of its operations being based in Asia. Value Chain Activities and their Effects: Figure

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  • Brands for Less Expansion into Southeast Asia

    Brands for Less Expansion into Southeast Asia

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    Southeast Asia has always been an important destination for global e-commerce and is one of the most profitable regions for brands looking to expand into the fast-growing market. Our company recently expanded its operations into this region, focusing on Southeast Asian online marketplaces such as Alibaba’s Taobao, Lazada, and JD.com. To support this expansion, we hired a team of professionals specializing in e-commerce strategy and brand development. We found that the Southeast

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    When Brands for Less announced it would open its second Indonesian online marketplace in 2021, they announced the opening of its Indonesian e-commerce platform as a new online marketplace for Southeast Asia to compete with established players such as Lazada, Tokopedia and Shopee. At first, Brands for Less targeted the online sales in Southeast Asia’s growing middle-class, with a focus on consumers who would otherwise have to make frequent trips to department stores or local supermarkets to find the goods they want.

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    Food delivery has changed significantly with the rise of e-commerce. It is estimated that food delivery revenue in India will touch $44 billion by 2025. Apart from this, online food order services are making it simpler and quicker to place orders, delivery, and enjoy fresh, healthy food delivered to your doorstep at affordable rates. But, where there is demand, there is opportunity. The Indian market presents a huge opportunity for food delivery companies. The Indian population is growing at a rapid rate, and a large percentage of them use mobile

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