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  • Nykaa Time to Redefine Customer Experience

    Nykaa Time to Redefine Customer Experience

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    The beauty industry has changed dramatically in recent years, with e-commerce emerging as a major competitor. Nykaa, the country’s leading online beauty and skincare portal, is one of the leading players in the beauty industry today. The beauty industry has seen rapid adoption of online shopping, and Nykaa is leading the way. Today, Nykaa is India’s leading online beauty retailer, with an order value of over Rs 3000 Cr, an average order size of Rs 1200, and

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    Nykaa’s ‘Nykaa Kart’ is an easy-to-use platform for the aspiring independent beauty professionals. Here, you can search for products, learn how to use them, watch tutorials, interact with fellow professionals, create a profile, and interact with industry leaders. In this section, I will write about my personal experience using this platform. I have been using it for almost 6 months and I would say it has been one of the most transformative experiences. A few words about Nykaa: Nykaa is

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    Nykaa, a pioneering online cosmetic and personal care brand has been creating buzz in the retail industry as it has successfully managed to set an enduring online brand position, catering to women of every age group. The company has been making significant strides in the sector, beating market growth of about 18% and 14% in 2015 and 2016 respectively, in the US and Europe. Apart from strengthening the core product portfolio with launch of new brands such as Pantene and

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    Nykaa, India’s leading e-commerce platform for beauty, wellness and fashion, is now emerging as one of the world’s leading beauty and lifestyle retailer, with an unmatched customer experience and loyalty program. news Nykaa’s VRIO, (Value, Reliability, Improvement, Organisation) scores are at an all-time high, driven by a unique blend of features that have put its customer experience at the forefront: 1. Transparency: Unlike other online platforms, Ny

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    At its inception, Nykaa was known for its affordability and authenticity in beauty and fashion. Its success was measured on the number of orders placed, and its customer base was largely female millennials who tended to fall under the same demographic bracket. However, as the business took off, so did customer reviews and reviews of its products and services. The company’s customer service was a sore point in this regard, often resulting in long wait times, unresolved issues, and a poor customer experience. The company knew they needed to make some changes

  • Twiddy Company Trust in a Chaotic Environment

    Twiddy Company Trust in a Chaotic Environment

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    Twiddy Company has been serving its customers for more than 13 years, yet it is in a chaotic environment. It started with a small marketing budget, which grew steadily. However, after five years, the company’s market share increased to a 32% of the industry. Twiddy Company’s marketing strategy had been simple: “promote a holiday house rental service.” However, the challenges have been significant, particularly in the last three years. It had been the market’s leader since 2014

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    Twiddy Company Trust in a Chaotic Environment The “twiddy company” was one of the most successful real estate companies in the industry, operating in the 1990s through 2000s. This company boasted of the finest assets, such as a massive database of houses for rent and the world’s highest rental rates. The company seemed invincible, with a large market share, a robust financial condition, and a loyal customer base. However, the company was facing major challenges, including market instability, financial challeng

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    As a travel industry expert, I have seen countless times how people’s trust in travel companies gets severely hampered. With the of technology like travel websites, social media, and mobile apps, we now have the ability to compare prices, check travel reviews, and instantly search for the best deals online. However, despite such convenience, this technological revolution has led to the unprecedented rise of cyber-crimes. In the past year, several travel companies have been hacked, losing millions in assets and customer data. It

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    My Twiddy Company experience in a chaotic environment has been an unpredictable one. The company is a rapidly growing online vacation rental booking site that has been operating since 2009. After the initial success of the company, the company found itself in a period of continuous growth and change. We had been growing by 10% annually, and in Q1 2018, we had reached a 15% annual growth rate. However, in Q1 2018, the company saw a decline in growth,

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    Twiddy Company’s Trust in a Chaotic Environment One of the major challenges faced by businesses nowadays is that of dealing with complex and ever-changing social, economic and technological contexts. These challenges are compounded by the increasing frequency and intensity of disruptive events and trends, particularly in the business and consumer sectors, making it even harder for companies to stay relevant and to maintain customer trust. Twiddy, the leading player in the lodging and vacation rental market, faces one of the most pressing of

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    Twiddy Company Trust in a Chaotic Environment The Twiddy Company was a company that produced and marketed vacation homes. The company’s headquarters were in the Pacific Northwest, and it was a successful organization that had been growing rapidly for the past three years. However, after a period of growth, the company experienced a sudden downturn, as a result of various economic crises and regulatory changes that hit the vacation rental industry. The company had to retrench, reducing its workforce, implementing cost-saving measures, and

  • Creativity and Innovation in Organizations

    Creativity and Innovation in Organizations

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    I am a big proponent of creativity and innovation in organizations. I have often observed that when companies embark on such initiatives, they tend to fall flat. The effort put in by management fails to yield significant results. However, I have a theory, and that is the role of creativity and innovation in organizations. In my work with companies, I have found that creative and innovative mindset leads to the unveiling of ideas, breakthroughs, and innovations, which, in turn, lead to significant growth and profitability. It is this that

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    When it comes to innovation, creativity, and creative thinking in organizations, I’ve learned it’s not all about “suggestions,” as they’re always met with resistance and lack of direction from management. It’s about being bold enough to take risks and make decisions that can create a whole new customer experience. That’s why I joined a startup company as a designer. I spent most of my time creating new products and designing new experiences. It’s a unique experience where I could try new things and create something unexpected. And

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    Innovation and Creativity are critical for the success of organizations today. Creativity and Innovation are the engines of growth, but they’re not sufficient on their own. Organizations that don’t embrace them often don’t survive. We don’t have time to analyze all the concepts that are discussed in this book, but this section will focus on one of the central concepts: Porter’s model of competitive advantages and value chains. The model is discussed here because it’s a useful lens through which to analyze creativity and

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    “Creativity and innovation are essential for organizational success today. They can make or break a business. The best organizations know how to stimulate their employees’ and customers’ creativity. Creativity can be a source of innovation that drives profitability. Innovation can also spur businesses’ success. In fact, it’s often a requirement of modern organizations. But where should companies focus their efforts in their effort to be creative and innovative? In what ways should their employees and customers be encouraged to think outside the box and be more open to new ideas

  • Note on Mobile HealthCare

    Note on Mobile HealthCare

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    A new report “The Future of Mobile HealthCare” by BCG has come out. It presents the latest findings on how consumers use their smartphones for healthcare. Here’s the overview from the report: According to the BCG report, “Mobile devices are changing healthcare in a major way. Now more than half (53%) of US adults use a smartphone to search for and navigate to a doctor’s office or clinic, and that number will likely climb to 66% by 2020

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  • Deepal Pursuing Market Opportunities Amid Slowing Demand Growth

    Deepal Pursuing Market Opportunities Amid Slowing Demand Growth

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    “Deepal Pursuing Market Opportunities Amid Slowing Demand Growth” was written in December, 2018. At the time, the global economy was on a growth path, with slowing in Southeast Asia and India. That was my take. Six months later, India’s growth rate has slipped to 5.7%, and Southeast Asia’s growth rate is estimated to be 5.3%. That’s not good, especially when you are a marketing manager. In

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    Deepal is a small but emerging player in the market. Although the company’s core product line is automobile accessories, Deepal has been making a remarkable growth in the market with its affordable, high-end mobile accessories, including smartphones, tablets, laptops, headphones, and gadgets. Deepal offers a vast range of products to cater to the specific needs of consumers in various segments. Despite its growth, Deepal faces several threats in the market, which it has identified and are tack

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    Deepal is a leading exporter of ceramic products in the country. The company is trying to increase market penetration, and they are exploring emerging sectors in the market, which will offer various potential market opportunities. They are currently pursuing marketing their products in new areas and aim to achieve revenue growth of 20% in FY23 by 2024. As a result, the company is currently undergoing a period of slowing demand growth and the growth potential of the new markets. Porters Five

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    Deepal, a leading provider of innovative packaging solutions, has been facing stiff competition in the domestic market over the past years. The growing number of retailers has led to a drop in demand for their products, forcing the company to explore new growth opportunities. The main goal of the company is to capitalize on the increasing demand for eco-friendly, cost-effective packaging solutions while staying competitive in the market. Case Study: Product launch Product launch is the key to driving market growth. Deepal recently launched a

  • Amazon North Dakota DEI with Staffing Needs

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  • Home Plus Riding the Korean Retailing Rollercoaster 2013

    Home Plus Riding the Korean Retailing Rollercoaster 2013

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    Home Plus, the world’s number three player in the South Korean retailing market, was experiencing a rollercoaster ride, at first sight. With the strong Korean Won and the local currency (KRW), the company was profiting in a rather surprising way. So far, they’ve grown 45% every year since 2010 (KRW 3.63 trillion in 2011, KRW 4.58 trillion in 2012, KRW

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    Coding for MBAs in the Age of AI

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