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  • Senaca East Africa A A Family Security Business Grapples with Expansion

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    Estee Lauder was founded by Estée Lauder, an American entrepreneur, in the year 1946. It began its journey as a cosmetic company with the name of Estée Lauder Companys. Estée Lauder, a cosmetic entrepreneur, has established Estee Lauder. Estee Lauder, a name that has been used globally for years, was developed out of a beauty salon. She was 12 years old, when she started her cosmetic company. Estee Lauder

    VRIO Analysis

    Estee Lauder and Prestige Cosmetics Innovation: The Brand Estee Lauder is a luxury skincare brand that has been in existence for over 50 years. It offers an extensive collection of skincare products that cater to women’s beauty needs, including moisturizers, serums, facials, makeup, and haircare. Innovation has always been an integral part of Estee Lauder’s branding strategy. Estee Lauder’s products are