Ready-to-Eat Cereal Industry in 1994 A

Ready-to-Eat Cereal Industry in 1994 A

Porters Five Forces Analysis

In 1994, the ready-to-eat (RTE) cereal industry was in turmoil. In the year 1994, the RTE industry was in a crisis. This crisis arose from a severe over-supply of RTE products, which led to a situation where some major brands were losing market share to under-cost challengers. However, in 1994, some leading RTE manufacturers were taking steps to address the problem of over-production. 1. Understanding the problem: In

Recommendations for the Case Study

Ready-to-Eat (RTE) Cereal was first sold in US in 1984, 1990s it was quite popular in the US and Canada. By 1994, RTE sales in US were expected to reach $200 million by 2001. In 1994, RTE cereals were manufactured from two kinds – dry cereal and liquid. In 1995, Lipton’s Cereal Company acquired the RTE business from YMCA

SWOT Analysis

I. Ready-to-eat cereal, which are packed with wheat, flour, and other nutrients, became a new consumer product category. It was launched as “fast food” at a time when consumers were more time-constrained, but this “fast food” enjoyed rapid growth and today, it is the most profitable food product category in the world. II. SWOT Analysis: 1. Strengths: The “fast food” cereal industry, especially “ready-to-eat c

PESTEL Analysis

Back in the day, people were eating cereal, a staple food in the United States, as we know it today. Most of us consume cereals every morning, before starting our day. But cereals have not been the same ever since it became prevalent. click for more info Back in 1994, Ready-to-Eat Cereals Industry was already taking a giant leap forward, with new developments and technologies that made it more profitable, accessible, and convenient. The following are some of the key factors that contributed

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I was 19 years old when I first opened my eyes in the morning on October 24, 1994. At 11 am sharp, my neighbor, Sarah, called me out, saying that the newest food product in the local grocery store had arrived and it was a treat! “You better go and see!” she exclaimed. It was a box of ready-to-eat cereal! I had heard of it before, but this was different. The cereal box was neatly folded and presented in a

Evaluation of Alternatives

In 1994, in spite of the increasing competition and changing market trends, the ready-to-eat cereal industry in Australia remained strong. According to the Australian Bureau of Statistics, the cereal market in Australia has reached $1,8 billion, with the biggest segment, the breakfast cereals market, holding $500 million revenue. By 1995, a new entrant, New Zealand Freeze, was setting a challenge by launching a new cereal brand, Freeze, which has attracted more than