Rebranding the Tepper School of Business B The Intelligent Future
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My new book on business, The Intelligent Future: How Businesses Need to Transform to Thrive in the Age of Artificial Intelligence and Changing Industries, was released in June. It is the first book to take a business perspective on the rapidly developing field of artificial intelligence (AI). With the help of the Tepper School of Business (TSOB), I launched the book in April. The TSOB is one of the top-ranked management schools, ranking fifth among all U.S. try this site Business schools. With this background, it was
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The rebranding of the Tepper School of Business to The Intelligent Future is a bold move that seeks to position the business school as the leading institution in the rapidly changing business landscape. The goal is to inspire entrepreneurial and innovative thinking among students and educators, as well as to enhance its global impact and reputation as a research and teaching institution. The school has already made progress in this direction, with the establishment of a School of Innovation and Entrepreneurship, the launch of an online MBA program, and the addition of a
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“Re-branding” for the Tepper School of Business at Carnegie Mellon University in Pittsburgh will be a 3-year exercise that is expected to save $15 million. Tepper was one of 12 schools that received a “pillar” status in the 2009-2010 business administration reorganization by the Carnegie Foundation for the Advancement of Teaching. Tepper has since moved up two levels to be one of four “core” schools, which have their own branding but
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In the past, the Tepper School of Business at Carnegie Mellon University was considered the best business school in the world. This reputation came from a combination of three main factors: the quality of the faculty, the world-class research facilities, and the rigorous curriculum designed to teach students the most current and innovative thinking on business. However, over the past few years, the school’s reputation began to slip. A survey of alumni showed that many former students felt that the business education they received did not prepare them for the fast
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“Sorry, but I’m not sure that the Tepper School of Business has got it right for the 21st century,” I wrote to the editor in chief of the Business Week magazine. “The school doesn’t represent a significant evolution; it’s stuck in the dark ages of the 19th century. It’s time for a rebranding, if you can call it that.” I had no idea at the time that rebranding could be so tricky, time-consuming, and expensive. I had to go through months of
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“When we first arrived at our school, we were immediately impressed by the high standards of excellence that characterized the institution. The Tepper School of Business, for instance, has been one of the nation’s leading business schools for almost a century. It was clear from the very first meeting that we would be working on a case study that would demonstrate our school’s commitment to being an industry-leading institution, in this case by leveraging cutting-edge technology and digital innovation. This case study would demonstrate that we, the Tepper School of Business,