Category: Stanford Case Study Solutions – Written to Win

Marketing Sustainability at General Motors

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For over a hundred years, General Motors (GM) has been a symbol of American innovation and technological leadership. The company’s early days are well documented, marked by the 1908 assembly of the first automobile on the continent. GM has undergone many significant changes since its inception, including a shakeup of the leadership in the early 2000s. However, GM’s reputation for sustainability remained solid during these times. Today, the company is facing a number of challenges that challenge sustainability strategy

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Marketing Sustainability at General Motors (March 2021) Marketing Sustainability has been at the forefront of General Motors’ global agenda in recent times. The brand has already adopted eco-friendly initiatives such as the company-wide Drive for 10 target of reducing carbon emissions by 10% by 2020. The company has further strengthened its sustainability focus and announced that they will achieve their net-zero emissions target by 2040

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British Petroleum A1 Organizing for Performance at BPX

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In 2011, BPX, a British Petroleum research institute, had organized for several years the “Tactical Program for Enhanced Oil Recovery” project that would enhance the recovery of conventional and non-conventional oil resources from the North Sea basin. In a nutshell, the aim was to extract more energy from the same amount of oil, with a 40% reduction of the associated operating costs (AOC) by maximizing the recovery rate, improving the overall reliability, and minimizing the environmental impact.

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The British Petroleum (BP) company has been in business for more than a century and has experienced significant growth in the industry in the past decade. With their market share reaching over 7%, BP has established itself as a world leader in the oil and gas industry, supplying energy to around 180 million people across the globe. However, BP also faces significant challenges, including a global economic downturn and rising production costs. To meet these challenges, BP’s management decided to organize the business around five themes. These

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Be Well Hospitals Service Excellence in Secondary Healthcare

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Disability and Ageism Three Cases of Diversity and Employment Discrimination

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Nascent Platform Strategy Overcoming the ChickenorEgg Dilemma

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Short Note on Relative Cost Analysis

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Using HypothesisDriven Thinking in Strategy Consulting

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Telegraph Media Group B Editorial Change

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On December 11, 2014, The Guardian Media Group and Telegraph Media Group published two major changes. The first was the promotion of Samir Somanji to Editor of Telegraph Business; and the second was the establishment of a Telegraph Bite service, launched to provide a platform for comment, analysis and opinion from our telegraph.co.uk website. Here’s what the Headline says: “New Editor of Telegraph Business, Samir Somanji, launches Telegraph Bite.” The Headline is simple,

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