Strategic Reorientation of Xgimi Technology

Strategic Reorientation of Xgimi Technology

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Xgimi Technology is one of the fastest growing companies in the market with an impressive revenue and profit growth. We started our journey in the year 2005 with a single product in hand, and soon we became a dominant player in the global market. Our product, XG, is a popular gaming console that is widely used across the world. However, with time we realized that the product was not meeting our customers’ needs. Hence, we started researching into new areas to improve the product and cater to the ever-changing customer’s dem

Porters Five Forces Analysis

Xgimi Technology is a worldwide leading mobile technology company, specializing in mobile advertising. We provide mobile advertising solutions to help businesses and mobile application developers to connect and reach their audience in the right place and at the right time. In the 1st Quarter of 2021, we have a new strategy to focus on our customers, and that means reducing our marketing budget from advertising to mobile payments. We have observed the trend, and the marketing strategy is a bit too costly for businesses to run. So

Porters Model Analysis

I was assigned the task of writing the case study on Strategic Reorientation of Xgimi Technology. As you all know, it was a well-known company in the market and its reputation was excellent. But, in a span of 5 years, the company’s performance had declined significantly and they had to face a loss of more than 50% of their market capitalization. So, they had to take drastic measures and implement a reorientation strategy. The Strategic Reorientation Strategy: The first step was to restructure

Case Study Solution

I worked for Xgimi Technology for the past 2 years, and during that time, I witnessed some amazing changes. Initially, the company was running on a small business model and targeted a small audience. But due to an unforeseen situation, I became the key player in the development team. I started working on a new product line that would serve a bigger and diverse audience. The product line was to be targeted at a global audience. As the project was initiated, there were many hurdles and challenges that arose, which tested

Problem Statement of the Case Study

As the digital world evolves, businesses have transformed their operations to embrace the latest technology trends. Companies have increasingly embraced new ways of working, communicating, and selling to remain competitive. At Xgimi Technology, our company has made the strategic shift to embrace the digital revolution, which has transformed the way our customers interact with us. Our vision is to create innovative software products that help our clients connect and interact better with their customers, employees, and other stakeholders. read With our strategic reorientation,

Recommendations for the Case Study

I have been assigned to the strategic reorientation of Xgimi Technology in a project. I am excited about this assignment, as this will give me the opportunity to apply my expertise as a marketing strategist and use creative methods to reposition the company to a higher level of success. The project is a critical phase of the company’s growth, as this is when the company seeks to redefine itself in the marketplace. Xgimi Technology has been in business for over 20 years, and its market is becoming saturated. This has