Wasoko Going the Last Mile for Informal Retailers
SWOT Analysis
I never imagined that a mobile platform would help informal retailers and micro-entrepreneurs sell their products in a sustainable, efficient and profitable manner. A few years back, I was tasked with a project to establish a platform for micro-enterprises in Nairobi. Mission accomplished, the platform — called GoNairobi — had been operational for the past year, helping over 1,000 businesses get online and increase their visibility, sales and, consequently, their revenue. As I write
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In my previous post, I told about how the Kenyan e-commerce firm WASOKO, a joint venture of M-KOPA Solar, the Kenya Electricity Authority (KEA), and local company Kenya Telecom, went the last mile in its mission to connect rural Kenya to the internet. The goal is not only to get people online but also to save them money, and eventually provide a more affordable and reliable way to access information in rural areas that had previously been deprived. At the heart of Wasoko’
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1. Wasoko is a well-known online marketplace, established in 2016, that delivers to Nigeria’s rural areas through a network of 20,000+ volunteers, with over 100,000+ users, which has helped over 10,000 smallholder farmers grow and sell their produce to over 50,000 customers, including leading retail chains, restaurants and supermarkets. This innovative business model has brought agricultural products
Case Study Analysis
Wasoko has set up mobile banking in the last mile where people live and work. this post It has partnered with microfinance institutions (MFIs), micro-hubs, and digital vendors to provide mobile banking services. The concept is simple — people with no bank account can pay their bills, buy groceries or make cash withdrawals on their phones. A recent report by Bain estimates that 200 million banked customers could be in the ‘untapped potential’ category by 2020. Apart from serving
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I write about Wasoko Going the Last Mile for Informal Retailers in this case study, as it’s an innovative approach in the retail space. The brand has made significant progress to bridge the gap between formal and informal retailers, by providing a unique ecosystem. The brand’s unique value proposition is that they offer last-mile services for informal retailers, thereby, bridging the gap between formal and informal retailers. The following case study describes how Wasoko’s approach has worked and why it has
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In March 2020, when the pandemic hit Africa, the world was shaken. Every nation in the continent, particularly its small economies, struggled with the economic impact. Retail sales dropped to zero and in many cases, went down by more than 50%. But as the world entered a recession, African countries turned to their informal retailers, small-scale retailers and the street vendors to survive. From Kenya, Nigeria, Egypt, Senegal, Uganda, and many others, these inform
PESTEL Analysis
Wasoko, a leading digital lending firm, has disrupted Nigeria’s formal banking sector, offering low-cost financing services to thousands of small and micro-entrepreneurs across the country. The firm offers loan financing, insurance, and savings accounts, all online and without any physical bank branches. The Wasoko loan program, which was launched in 2015, has disbursed more than N1 billion (approximately $32 million) since then, largely to informal retailers and suppliers of agricult