Amgen Epogen Commercialization

Amgen Epogen Commercialization

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I have written and produced one commercial for Amgen’s Epogen treatment, which is used for people with severe anemia. The goal was to showcase the importance and efficacy of this drug. As an actor, I always look for ways to give people something interesting to talk about when they meet me at events. The Epogen treatment is no exception. I could tell people all about the side effects and risks, but that’s not a very interesting topic. The thing that makes this treatment special is the fact that it provides a real cure for anemia in

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When Amgen, the largest biotech company in the world, bought Abgenix, a small molecule company for $1.2 billion in 2003, they had to make the transition quickly. They were already the world’s biggest cancer drugs firm with $2.6 billion in sales. With Abgenix’s expertise in synthetic peptide antibodies and new drugs, the biotech company was poised to compete more effectively with other cancer treatments in development, such as the widely used imatinib

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One of the most challenging decisions for a life sciences company is the market entry strategy. One of my colleagues was working on an antibody called Epogen, with an innovative mechanism of action. We knew it was going to have to be sold to clinicians. Epogen had to be the best treatment available for a specific indication and cost-effective. However, the marketing strategy, which was being planned by the sales division, was lacking. The sales staff lacked credibility and expertise. And the marketing budget was too small.

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I write this as the epicenter of the medical industry’s most significant challenge. The epidemic of HIV/AIDS and tuberculosis (TB) have rendered Epogen, a product formerly marketed by the Amgen, to a ‘sinking ship’, with no hope for its future. As the leading pharmaceutical giant in America, Amgen has the responsibility to provide a strong economic support. However, since 2003, the pharmaceutical company has faced increasing pressure, resulting in a loss of market share look at here now