Category: IMD Case Study Solutions by Experts

  • Chris and Alison Weston B

    Chris and Alison Weston B

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    Chris and Alison Weston are two very special friends who have shared a bond of close relationship for over 25 years. Both were born on the same day, September 24, 1956, in a small town in Britain called Wakefield, about 130 kilometers from Manchester. The town is a hub for Manchester United Football Club and is known for its rich history of coal mining. It has been an industrial center for several centuries with factories manufacturing textiles, cotton, wool, and steel.

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  • Dove Evolution of a Brand

    Dove Evolution of a Brand

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    “The Dove’s brand evolution is one of my proudest moments,” said a woman, a successful woman and mother, in my coffee shop. I don’t remember the year exactly, maybe 2011. I was 24 then, working on a marketing project for the famous women’s cosmetics brand Dove. The coffee was warm, and my hands were shaking. I don’t want to tell the whole story of my life, but it’s not something I like to brag about. I am a woman of faith

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    SWOT Analysis of Dove Evolution of a Brand 1. Strength: Dove, a cosmetics and beauty company, is a well-known household name. It is known for its “Dove Campaign for Real Beauty” campaign, which advocated natural beauty, which Dove claims to promote, and was a massive success. The company’s image is one of pure and clean products that provide results without artificiality. Dove’s products have been popular and well-received, and its products have been sold in over 160 countries

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  • REDnote Internationalization Opportunity

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  • Growing Friday Engineering in a Globalized Economy

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  • Coke and Pepsi From Global to Indian Advertising

    Coke and Pepsi From Global to Indian Advertising

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  • Trilogy University

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    In the last month’s IIT Mumbai’s research-intensive program in Advanced Fuel Cell and Renewable Energy Systems (AFRETES) has produced first generation technology and first commercial green steel. AFRETES is a 150 day long, multidisciplinary research program funded by the Ministry of Steel, Government of India, with the aim to create new energy solutions through research. At the end of this program, the team led by Prof. G. A. Srinivasan and consisting of Prof. A. Bal

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    Now I will talk about the latest green steel project of FeRRESTA by Kalyani. This steel plant is first in the world and has successfully produced green steel in India. It has a total capacity of 600,000 tonnes per annum and has achieved the world’s first iron and steel plant certification by the World Steel Association. The plant is equipped with advanced technologies such as the Ultra Super Critical Coal Bed Methane (U-SCBM) power plant, the world’s first floating molten click now