Castrol India Channel Dilemma
Case Study Solution
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Dear Sir/Madam, I am writing this letter on behalf of Castrol India to make you aware of the channel dilemma that the company has faced over the last few years. We have seen a significant change in our target audience’s preferences and behavior in recent years. While our core audience (age group 35-55) still dominates in most of our sales, it has not been the same for the last few years. As the marketing strategy is not focusing on our target audience, we are facing several challenges.
Porters Model Analysis
“Castrol India Channel Dilemma” Essay, Free Essay Example #13288 Castrol India is a leading global automotive lubricant manufacturing company in India, with a market share of around 15% in the country. The company has been manufacturing lubricants for over 60 years, beginning in 1952, when its first factory was built in Pune. Since then, the company has expanded its business to manufacture and market a wide range of motor oil products. In recent years, the
Marketing Plan
In the competitive market of oil-based lubricants, Castrol India has a dominant position with a 14.5% market share (Source: Kantar, June 2018). In this market, the company uses direct sales (e.g., by salespeople) to sell its products. The sales force uses various channels to reach out to potential customers, including the Internet, radio, television, and local outlets (TVCs). look at this web-site In 2017, Castrol India made significant investments in its TVC and social media platforms.
VRIO Analysis
The first thing I want to say about Castrol India Channel Dilemma is the quality and innovation of the brand. Castrol’s ‘Castrol Power’ was one of the first oil brands to introduce automatic transmission (AT) system to a global audience, and it is still considered a game changer in the Indian auto market. This strategy has been successful in terms of brand recall and customer trust. One of the primary marketing strategies adopted by Castrol India was that of direct sales, which is a rare practice in the global automobile market. It
Financial Analysis
“Our marketing campaign for Castrol India was quite successful. In 2015, we invested 75 million USD to promote Castrol oil. The results were quite impressive; we sold more than 1 million liters of Castrol oil in one day, and our marketing budget increased 24% from the previous year. However, last year, our efforts didn’t pay off as much as we had anticipated. After spending 35 million USD, we only managed to sell 800,000 lit
SWOT Analysis
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