Scentsational Shift Repositioning for Equivalenza

Scentsational Shift Repositioning for Equivalenza

SWOT Analysis

I started this project on a mission to reposition Equivalenza from “high end men’s” brand to “urban casual luxury brand” for men. This idea has been cooking since 2016. After more than two years of thinking and dreaming, I came to a realization — we don’t need a name change. What we do need is a whole new vision, messaging, and marketing strategy. important link This strategy has three key pillars: 1. Re-launch of Equivalenza as “Women’s

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The purpose of this case study is to provide an in-depth analysis of the recent shift of Equivalenza’s focus from traditional soda manufacturing to the development of a new high-end product line, “Bon Ton”. This shift marks the brand’s transformation into a more dynamic, technologically advanced, and profitable entity. This case study seeks to evaluate Equivalenza’s strategy and performance during this period, as well as to identify areas of improvement. Background: Equivalenza (pronounced as “e

Problem Statement of the Case Study

I was born in a small town called Amirabad in central Iran, which is known for its many unique shades of colors due to the vast mountainous region surrounding the city. I am the world’s top expert in shades of colors, and in a country like Iran, this knowledge is a valuable asset in shaping a company’s brand perception. My job is to help our brand to better communicate its unique qualities and attributes to the global audience. Section: Problem Solution The first and biggest challenge in shades of colors branding is to convince the

Case Study Help

Scentsational Shift Repositioning for Equivalenza is an online store based in California, U.S.A. Founded in 2004, this online store sells the finest, high-quality, and luxurious perfumes, cosmetics, and personal care items. The company offers its products worldwide, including Europe, Australia, Canada, and the United States. Scentsational Shift is dedicated to meeting the evolving needs of its customers, keeping pace with the latest trends and changing tastes, while still maintaining the

BCG Matrix Analysis

I recently had the opportunity to work on a strategic marketing plan for a company named Equivalenza. They sell a wide range of perfumes, which is a category in a tough industry filled with established players. Their mission was to build a brand new brand and shift the perception of their customers from “unisex fragrances” to “feminine fragrances”. They approached me with a project, and after analyzing their situation, I was happy to work with them. The initial task was to create a brand name and develop a messaging platform

Financial Analysis

In 2003, Equivalenza started with two products. Our products are not very popular, though. Our target market is adult men, aged 25-55. We currently sell 5,000 products, and most are under a 500 unit sale. Sales are not steady, and we are in a declining market. However, the market is very tough. We plan to do a repositioning for these products. First, we will rebrand and differentiate them. Our new name is Scentsational Shift

Marketing Plan

Based on my first-hand research and market analysis of my readers and customers, I have made a ground-breaking shift in my writing approach and branding for this company. The purpose is to move Equivalenza towards the direction of selling lifestyle, rather than traditional office products and services. A quick look at my readers’ feedback is a clear indication that they prefer to read, discuss and buy lifestyle products and services, such as: • Home Decor and Design • Organization and Cleanliness • Personal Care and