Al Dunlap at Sunbeam
Marketing Plan
Al Dunlap (Retired, Senior Marketing Executive at Sunbeam) A decade ago, I was the Senior Marketing Executive at Sunbeam, one of the leading home appliance manufacturers in Europe. At that time, we were expanding rapidly into developing countries. The challenge was to identify and win over emerging markets, and at the same time stay competitive with our global brands. We had to think and act globally, while remaining local and authentic in our approach. go to this web-site I was responsible for creating global marketing strategies, with an
BCG Matrix Analysis
“We recently spoke with Al Dunlap at Sunbeam, the president of the company’s automotive group. Based on our brief discussion, Al’s role at Sunbeam seems to be managing the company’s new and emerging technologies and providing direction to the automotive group. In our discussions, Al expressed the following views: 1. Al is a good listener. He listens carefully to our comments, ideas and opinions. he said When I raise an important issue, he listens and responds in a measured way with insights
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I’m Al Dunlap, writer and marketer, of Sunbeam, the company that’s bringing back the POP (Point of Purchase) concept. It is a “pop” of a product. I’ve spent over 30 years in the consumer products, marketing, media and advertising businesses. Al Dunlap at Sunbeam I write: Al Dunlap at Sunbeam is responsible for Sunbeam’s consumer marketing strategy. She is the person responsible for launching Sunbeam’s new branding campaign: “Live
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Sunbeam was a company I had the great fortune to work for from 1992-2010, as the CEO from 1998-2005. Al Dunlap was at the helm in the early years, and in the latter years, was named Chairman and Chief Executive. In between, Dunlap served as Chairman and President. The following is an assessment of the strengths, weaknesses, opportunities and threats of Sunbeam in the present and the future. Strengths:
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I wrote about Al Dunlap at Sunbeam when I was writing my case study. It’s about his life and his company. Al Dunlap was the president and CEO of Sunbeam Corporation from 1977 to 1991. He founded Sunbeam in 1946 as a distributor of Bing electric kettles. In 1951, Sunbeam joined the Motorola Corporation. At Sunbeam, Dunlap transformed it into a consumer electronics and appliance company. As the company’s chief
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As a young, independent photographer, Al Dunlap took a huge risk when he moved to New York in 1968. As it turned out, his bold move paid off and he became one of the most sought-after photographers in the city. During his first year, Dunlap’s success was not immediate. After winning a contest at a small photo store, he was asked to showcase his work in a gallery. This was not an easy feat, considering that gallery owners were hesitant to work with a young photographer without prior experience.