Category: Entrepreneurship Case Study Help

  • KNOLSKAPE Transforming Learning

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    I was approached by Air France’s digital marketing agency for their Internet marketing optimization, with an object of conducting a case study on how they are optimizing their sponsored search results. It is the first time Air France sought for this type of case study. The case study would include an analysis of Air France’s sponsored search results, as well as, a comprehensive comparison of the current position and performance of its competitors. Their campaigns, for example, the results of Google, Bing, and Yahoo sponsored