Category: Entrepreneurship Case Study Help

  • Hong Kong Economic Times Group

    Hong Kong Economic Times Group

    Problem Statement of the Case Study

    Hong Kong Economic Times (HKET), the latest addition to The Economic Times’ (ET) business media network, has unveiled its revised brand strategy — “ET Hong Kong” — in an effort to take advantage of the new economic climate in Hong Kong. “In the era of digital media, digital technology, and globalisation, it is very crucial for us to differentiate ourselves and show our relevance to this changing environment,” said ET Chief Executive Officer Ajay Bhutani. With HKET’s first ‘

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    Hong Kong Economic Times Group (HKET) is a major Hong Kong newspaper group established by The Hong Kong Economic Times (THE Times) in 1982. It has six main publications, including Hong Kong Economic Times, Hong Kong Standard, The China Post, The China Business Journal, The China Daily, and The Economic Daily, in addition to its online editions and digital news apps. visit the site I joined HKET in 1994, and for more than two decades, I worked for the company on various positions. From my

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    Hong Kong Economic Times Group, one of the largest English language business newspapers in Hong Kong with a print run of 14,590 copies and an average readership of over 250,000 each day. It was established in 1996 and is owned by Asia Publishing Holdings, part of Singapore’s MediaCorp. HKETG has offices in Hong Kong, London, Bangkok and Singapore, with a staff of over 300 people. The newspaper is published fortnightly and covers business

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    The Hong Kong Economic Times (HKET) is a prominent, English language daily newspaper published in Hong Kong. It was first published in March 1995 as a successor to the Hong Kong Standard which was the Hong Kong edition of the New York Times newspaper. The newspaper covers business, finance, education, social and public affairs. I am a seasoned journalist and have been covering Hong Kong news and politics for over 10 years. I have an in-depth understanding of the region, its economy, politics, and culture. This knowledge has allowed me to

  • Dove and Real Beauty

    Dove and Real Beauty

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    “It is all about real beauty, Dove’s first ever advertisement. Dove’s ‘Real Beauty’ campaign was launched in 2013 as a response to a ‘real beauty’ campaign called ‘Real Women’s’ by Abercrombie and Fitch in 2012. Both campaigns were launched by marketing experts at Unilever PLC. Dove’s aim was to create a world where women can be confident and happy about their skin, body, and life as well. This campaign is still running for five

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    As a marketer and beauty expert, I’ve always been a fan of Dove’s anti-body-shaming campaign, “Real Beauty.” I’ve covered it extensively on my blog, “My Beauty Essentials,” and in two articles for InStyle.com (“Body Positivity: Dove’s Real Beauty” and “The Unconventional Beauty of “Real Beauty.” The Dove Real Beauty Campaign is not about being pretty; it’s about being authentic. The brand wants women to embrace

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    “Real Beauty” (Dove, 2016) is a 53-page advertising textbook published in 2016 that encourages teenage girls to appreciate their “natural beauty”. It suggests that beauty should be “not-beautiful”, as Dove founder <|assistant|> (2016) says. “Real Beauty” (Dove, 2016) is based on the theme that “beauty is in the eye of the beholder”. It describes the Dove

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    Dove has been producing a line of its own skincare products under the Real Beauty brand. great site A year after its launch, it’s still relatively young in the beauty market but already enjoys 18 percent share among American consumers according to NPD Group. What’s more, it’s already more popular than Sephora and Ulta. Its first brand, Real Self Beauty, focuses on a more “authentic, natural” approach that competes with Sephora Beauty Insider, with 70 percent of its product offerings priced at

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    Dove and Real Beauty, A New Line of Body Positivity Beauty Products Real Beauty, a collection of women’s images from Dove’s recent ad campaigns. These images and ads are a radical departure from the norm, which has made the brand famous since it became the leading shampoo brand in the 1980s. This Site Real Beauty, the campaign has been embraced worldwide. Its first ad in the US, featuring a woman from India, caused a storm by showing a woman who appeared not

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    Dove’s Real Beauty campaign created a powerful visual icon that instantly became a cultural phenomenon, instantly. This visual icon captures a unique truth about beauty: that beauty lies within. This campaign was a great success because it took a groundbreaking concept, and demonstrated it to a global audience in a way that was both compelling and real. In a culture obsessed with perfect beauty, this was a powerful statement against traditional beauty standards. The campaign created an emotional impact that resonated with women around the world. Dove’s Real Beauty

  • Ready-to-Eat Cereal Industry in 1994 A

    Ready-to-Eat Cereal Industry in 1994 A

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    In 1994, the ready-to-eat (RTE) cereal industry was in turmoil. In the year 1994, the RTE industry was in a crisis. This crisis arose from a severe over-supply of RTE products, which led to a situation where some major brands were losing market share to under-cost challengers. However, in 1994, some leading RTE manufacturers were taking steps to address the problem of over-production. 1. Understanding the problem: In

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    Ready-to-Eat (RTE) Cereal was first sold in US in 1984, 1990s it was quite popular in the US and Canada. By 1994, RTE sales in US were expected to reach $200 million by 2001. In 1994, RTE cereals were manufactured from two kinds – dry cereal and liquid. In 1995, Lipton’s Cereal Company acquired the RTE business from YMCA

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    I. Ready-to-eat cereal, which are packed with wheat, flour, and other nutrients, became a new consumer product category. It was launched as “fast food” at a time when consumers were more time-constrained, but this “fast food” enjoyed rapid growth and today, it is the most profitable food product category in the world. II. SWOT Analysis: 1. Strengths: The “fast food” cereal industry, especially “ready-to-eat c

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    Back in the day, people were eating cereal, a staple food in the United States, as we know it today. Most of us consume cereals every morning, before starting our day. But cereals have not been the same ever since it became prevalent. click for more info Back in 1994, Ready-to-Eat Cereals Industry was already taking a giant leap forward, with new developments and technologies that made it more profitable, accessible, and convenient. The following are some of the key factors that contributed

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    In 1994, in spite of the increasing competition and changing market trends, the ready-to-eat cereal industry in Australia remained strong. According to the Australian Bureau of Statistics, the cereal market in Australia has reached $1,8 billion, with the biggest segment, the breakfast cereals market, holding $500 million revenue. By 1995, a new entrant, New Zealand Freeze, was setting a challenge by launching a new cereal brand, Freeze, which has attracted more than

  • Essent From Utility to Commercial Company B

    Essent From Utility to Commercial Company B

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    In the 1950s, a new company emerged from the utilities sector that was ready to change the status quo. The company’s objective was to transform its utility from a utility to a provider of a variety of services beyond just electricity, gas, and water. read the full info here The company was Essent and it became a household name, known for its exceptional customer service. The company began as an energy solutions company but over the years, it added additional services like fiber optic, communication, and internet to its services. They grew from just a regional

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    The essent group is a worldwide leader in innovation, services, and operational excellence. Our portfolio spans several product categories and regions. The essent group’s core business operations are based on customer-centric services and software. In the United States, Essent Group provides customer-centric solutions in areas like energy and transportation. The group also provides comprehensive operations services to its customers in both energy and transportation markets. We are also the largest provider of property-casualty insurance and related risk management services to property

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  • Note on Capital Budgeting

    Note on Capital Budgeting

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    I worked as a consultant and was involved in writing capital budgeting reports for several clients. As consultant, I had a good idea of the process and some tips for preparing a good capital budgeting report. In this report, I would share those tips and ideas, based on my own experience and research. 1. Define the Capital Budgeting Process Before I proceed to the key sections of this report, I would like to explain a bit about the capital budgeting process. It is a critical tool used to allocate capital investments by businesses. The process involves gather

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  • Electric MotoTaxis Innovation in Kampala

    Electric MotoTaxis Innovation in Kampala

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    “The Electric MotoTaxis Innovation in Kampala has become an essential aspect of the city’s transportation strategy. In recent years, it has been seen as the perfect option for the ever-increasing number of cars in the city. The new generation of mopeds and scooters have been introduced into the market, providing commuters with more affordable transport alternatives. The number of electric mopeds and scooters in Kampala has grown rapidly, as residents increasingly recognize their benefits. Electric mopeds and scooters have become

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    Kampala is a city of 2.6 million people living on the western bank of the Kyagaba River. The city has more than 750,000 registered motorcycles and about 3,000 motorcycle taxis, including taxis with licensed vehicles and unlicensed motorcycles. Inevitably, motorcycles and taxis are the backbone of Uganda’s transport system, and in Kampala, they have a prominent role. However, they have limitations. To increase accessibility, decrease

  • Roger Federers TEAM8 Launching the Laver Cup

    Roger Federers TEAM8 Launching the Laver Cup

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    Roger Federer is an iconic sportsman who has been inspiring the world for decades. He has a keen eye for business and has launched numerous enterprises, the most significant of which is his own clothing brand, which he started with a mere $10,000 from his savings. Now, after many years of running his brand, he has decided to launch the Laver Cup, which is a new competition for tennis players. To launch the Laver Cup, Federer has reached out to the tennis world in a big way.

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  • MapmyIndia Innovation vs Governance

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  • Kullvi Whims Fleece to Fabric Sustainable Value Chain

    Kullvi Whims Fleece to Fabric Sustainable Value Chain

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  • Weve Got Rhythm Medtronic Corps Cardiac Pacemaker Business

    Weve Got Rhythm Medtronic Corps Cardiac Pacemaker Business

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