Category: Finance & Valuation Case Study Help

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    In 2006, Nespresso, the Swiss coffee maker, began its American expansion. They wanted to expand in the American market. The company’s US market had a tremendous demand for the coffee beverages Nespresso. In 2009, Nespresso introduced their own line of brewing machines, the Nespresso Original, for the American market. I think this was an excellent decision since the machines came with a built-in pod insert that could store 15 grams of coffee instead of

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    Nespresso is the premium coffee brand that has established itself as a leader in the high-end coffee industry. Its main objective is to create high-quality coffee and deliver it to consumers in a unique and personalized way. The company has been able to gain significant market share in the US, with an estimated market share of around 25% in 2015. This section of my case study will provide a comprehensive analysis of Nespresso’s strategies, marketing efforts, and customer perceptions of the brand in the US market