Introducing New Coke
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I was sitting in the office when I received the new Coca-Cola script. It was a new script — Coke — Coca-Cola was no more. This new script was different from the original script. As I read through it, I started feeling a strange sense of familiarity. It was a brand new script, with new s and . The Coke brand had lost its appeal, in my opinion. Coca-Cola had become a brand of soda water. It was nothing more than a name, a symbol of
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In December 2001, Coke announced a new design to its iconic soda bottle, with a redesigned cap and a new logo. A few months later, in March 2002, a new product came to the market—New Coke. Introducing New Coke New Coke was designed to appeal to customers who didn’t like the taste of the regular Coke. The marketing campaign was designed to make people think the new product tasted “really refreshing” and “cool”. A new
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I was 17 years old and a huge coca-cola fan. I’d always felt the need for some sort of new, exciting product that would help boost coca-cola sales. As a coca-cola addict, I’ve seen it all — a bunch of weak and uninspired flavors that lasted only a few weeks before their sweetness went bad and customers began to switch to another brand. My ideal product was an explosion of bold new flavors and an infusion of some funky new techniques. And so, when the
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As a writer for The Coca-Cola Company, I’ve had the privilege of observing the company’s history since its inception. My role as a marketing researcher involved conducting case studies and analysis that helped Coca-Cola improve its marketing strategies over the years. One such case study involved the of New Coke in 1985. The new formula caused an unprecedented stir within the industry. Critics claimed that the move would ultimately have disastrous effects on the brand’s growth and sales
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When I was asked by PepsiCo to write a case study about the launch of New Coke I knew it would be a unique challenge because New Coke was not an ordinary product. linked here The product that was launched in 1985, in response to consumer complaints about Coke’s taste, was in fact just a diversion from Pepsi, not a replacement. This was a major shift for both companies. New Coke was supposed to bring both brands back together and revitalize Coke’s market share. But it didn’t work