Market Segmentation Target Market Selection Note
Porters Five Forces Analysis
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PESTEL Analysis
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Case Study Solution
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My role as a consultant has given me valuable insights into several areas of my industry. In this case study, I’ll analyze the marketing needs and target audience for a new product aimed at small business owners, and explain the segmentation process used to define the target market. I’ll also provide a detailed overview of the product itself, its features, benefits, and competitive analysis. Starting with market analysis, I’ll examine the current state of the industry and identify potential growth areas. The global small business market is vast, with approximately
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In the above note, I discussed the different types of markets and their target markets. Based on this analysis, I recommend the following markets for our products and services: a) Healthcare – due to the growing awareness and demand for healthcare, particularly for chronic illnesses, elderly care, and personalized care. b) Education – due to the increasing demand for quality education and training, both online and on-campus programs, and a growing need for tutoring and mentoring services. c) Retail –
BCG Matrix Analysis
The following analysis explores the strategic decision to allocate resources to the target market in the following sections: segmentation, target market selection, and competitor analysis. As per best-practice approaches, first identify and define the target market. In our case, we identify the two primary target markets: healthcare and IT service. Segmentation: First, I conducted an extensive research to identify the characteristics of the healthcare and IT service markets. important source The analysis yielded the following key findings: • Healthcare: –