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  • JetBlue Airways Managing Growth

    JetBlue Airways Managing Growth

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    The JetBlue Airways (NASDAQ: JBLU) is a well-known company that is making headlines for its growth. From 2005 to 2017, JetBlue grew its fleet from 59 aircraft to over 300, and its passenger traffic to 21 million from 11 million. This was a remarkable achievement in the aviation industry, and JetBlue continues to thrive with its innovative and customer-focused approach. Despite facing some challenges, such as fier

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  • Business Process Reengineering Past Present Future

    Business Process Reengineering Past Present Future

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    Senior executives across diverse industries are increasingly recognizing that process reengineering is essential to achieving greater productivity and performance. This realization was evident in the dramatic repositioning of General Electric (GE) which was transformed into GE Capital as a wholly-owned division, and the rebranding of Coca Cola from Coke to The Coca-Cola Company. Likewise, Walmart has recognized that their “people and supply-chain” approach is no longer adequate to the demands of their business and has undertaken

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    Business Process Reengineering was the topic that changed the game in the Information Technology industry, it enabled companies to save costs and improve efficiency. A business process reengineering process typically involves analyzing a company’s current processes to identify gaps, opportunities, and inefficiencies. The analysis is then used to redesign those processes to streamline them, making them more efficient, cost-effective, and faster. It’s a process where a company makes decisions, changes, and re-examines every process involved in doing a particular

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    This past decade has seen a dramatic shift in business operations across industries. With technology making operations more efficient than ever before, the concept of “process” has become the center of attention for organizations. Process is nothing but the operations, workflows, procedures, and that ensure that everything happens as it’s supposed to, under strict . In fact, businesses around the world are currently experiencing significant changes in this area. A few of them are mentioned below: 1. A.M. Best – The global rating firm and analyst

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    Briefly, I have studied Business Process Reengineering (BPR), a powerful management tool that has revolutionized business processes across the world. In fact, the BPR has brought significant benefits to various industries, ranging from financial services to manufacturing. click here to read Past (2010 to 2015): I have experienced a significant change in Business Process Reengineering during the past decade. site here In 2010, I worked for a Fortune 100 company as a Project Manager. Our team was responsible for implementing the

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    My experience with BPR in my career has led to a unique perspective on this area of expertise. While conducting a marketing project for a client, I had the opportunity to evaluate their existing processes. The process involved a rigid, complex, and inefficient manual process for tracking customer requests, order processing, and inventory management. The manual process had a high failure rate, and it took days to process an order. I noticed that the process required a significant amount of manual effort, which slowed down the entire process. Customers received the products delayed,

  • Harley Davidson Preparing for the Next Century

    Harley Davidson Preparing for the Next Century

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    Harley Davidson, the iconic American motorcycle company, is one of the most celebrated brands globally, with a 110 year history. The company had been struggling for some time now, with sagging sales and plummeting profit margins. The current management took over in 2012, and in a bid to turnaround the company, a series of measures and initiatives were launched. Harley’s marketing and sales strategies were also put under intense scrutiny, with a focus on the product, and a leaner

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    Harley Davidson is a legendary American manufacturer of high-quality motorcycles that has been in operation for more than 100 years. The company prides itself on producing high-quality bikes that are popular among bikers all over the world. It has become synonymous with the motorcycle lifestyle, and the Harley brand is highly recognized among bike enthusiasts. Continue However, in the present scenario, Harley Davidson needs to adapt to changing market trends and customer needs if it is to continue producing high-quality bikes

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    Harley Davidson has been in the motorcycle industry for over 100 years, and now the next generation is ready to take the reigns. After decades of being relegated to the biker brigade, the bike brand is making a move in the digital age. Harley’s social media campaigns, website, and app have been receiving overwhelmingly positive reviews. Harley’s current marketing strategy is still heavily centered around the brand’s heritage and history, however, there’s room for growth in the digital

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    The Harley-Davidson Corporation is preparing for the next century, and there are a few reasons why they’re doing so. 1. Technological Advancements: Harley has been at the forefront of technology when it comes to motorcycles. They’re using the latest engine technology and are working on hybrid bikes. 2. Market Segmentation: Harley has segmented their customers based on their needs. They’ve done this by segmenting into motorcyclists and non-motorcyclists. This allows

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    Harley Davidson is a global motorcycle manufacturer that has been around since 1903. The company’s mission is to create “the ultimate high-performance motorcycle” for the enthusiast market, and it has succeeded in meeting that goal. The company has grown from being a small family-owned business to a corporation that employs more than 2,500 people, operates manufacturing facilities in the United States, Europe, and China, and sells bikes in more than 100 countries. Harley

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  • Behind the Box Office Decoding Movie Magic

    Behind the Box Office Decoding Movie Magic

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    My passion for movies started at a very young age. Growing up, my parents used to take me to the theatre to watch films, and I remember the feeling of escapism and happiness it gave me. I used to spend hours on the movies, dreaming about their stars, their sets, their plots, and their emotions. And now I had a chance to write about it — to explore the world of cinema. That was my to the world of writing. I started with reading a lot about film-making. My interest in cinema only grew

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    I was invited to attend a panel of the renowned film critics. They were discussing and analyzing the box office performance of the highly anticipated movie ‘The Matrix 4’. The first point that struck me was the film’s title: ‘The Matrix 4’. The film franchise started in 1999 with the movie ‘The Matrix’, and now it’s about to be in its fourth installment. The discussion ensued with the panel members sharing their views, opinions and predictions on the film’s performance at the box office.

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    I have seen my fair share of horror and suspense movies. My first viewing of The Exorcist (1973) took my breath away; I couldn’t look away as a young priest and a mother of 2 girls possessed by demons appeared on screen. It was a ghost movie—and I had no idea what was about to happen. As I finished my tissues, I was hit with a chill. I knew that horror movies and thrillers are meant to scare and excite us; that is why most of us

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  • Developing a Superior Positioning Concept

    Developing a Superior Positioning Concept

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    In the first edition of this case study, we presented you with an excellent PESTEL Analysis framework in which we listed the primary forces and environmental factors that drive the global business world. While that PESTEL analysis was a successful start, it lacked depth and was not fully comprehensive. The following section will present an updated, more comprehensive, and powerful PESTEL analysis that goes well beyond what was previously presented. 1. Political, Social, and Economic Factors (PESTEL) Political factors include: – Demographic, cultural

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  • Traditional Medicinals Healing Power of Plants

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    Traditional Medicinals Healing Power of Plants: A Review Traditional Medicinals Healing Power of Plants is a natural healthcare company that specializes in using healing and healing plants, including hemp and terpenes. As the demand for organic and natural medicines and products increases, they offer an array of botanical-based products including tea blends, dietary supplements, oils, and capsules. I write for Traditional Medicinals because I consider them one of the most progressive and forward-th

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  • CDL Creating Value through Sustainability

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  • EasyJet The Webs Favorite Airline Abridged

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  • Marketing Toolkit Pricing Profitability Note 2010

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