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  • reMarkable eWriting the Future 2016

    reMarkable eWriting the Future 2016

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    I woke up on the morning of September 11th 2016, in my small apartment, with no particular thoughts running through my mind. Yet, my eyes met a new invention, reMarkable, on the news. It was like a cherry on the top, something I’ve never heard of before. The idea was brilliant — it was a tablet pen made of stainless steel, connected to a smart keyboard through a USB cord. The stylus was thin, but powerful enough to write neatly across any surface, and it

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    In 2015, there was a new type of digital tablet. It came with a built-in stylus pen. No need for Bluetooth or WiFi. It was connected via a USB cable. You could write with reMarkable on any paper, card, poster or magazine. You just write with the stylus, nothing else. I was impressed. But I was also curious: what was going on? Could there be a real market for writing on these tiny devices? That’s when I found out about a young German

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    “The year 2016 will surely be remembered as the year of innovation in the technology industry. At CES 2016, Apple revealed its latest iPad, the fifth-generation iPad, which features an 8.4-inch Retina display, A10 chip, and True Tone, a new feature that adjusts the display color temperature based on ambient light. Other major announcements in the tech world included Amazon’s unveiling of the Echo, an Amazon Echo with Alexa, a voice-activ

  • Apollo Hospitals Differentiation through Hospitality

    Apollo Hospitals Differentiation through Hospitality

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    Due to the COVID-19 pandemic, everyone around the world, including healthcare providers, were affected severely. With the unprecedented spread of the virus, the global healthcare industry has taken a hit, leading to a steep decline in patient demand. weblink However, as India’s healthcare infrastructure is far behind the global standards, the country has emerged as a key beneficiary of the pandemic. As per the India Healthcare Outlook 2021, Apollo Hospitals is the largest healthcare player in

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  • Responding to Market Failures

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  • AB InBev Market Power in the New Antitrust Era

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    AB InBev has become the largest global beverage company since 2013, with a market share of 38% and over $50 billion in revenue. The company is based in Leuven, Belgium and listed on the New York Stock Exchange and Euronext, Luxembourg. It has a portfolio of leading brands that include Budweiser, Stella Artois, Michelob Ultra, Corona, Peroni, Beck’s, Hoegaarden, Leffe, and Grolsch, among others.

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    Brewing giant, AB InBev has been a market leader in the global beer industry for quite some time now, with over 184 brands under its belt. But, the world’s largest brewer is facing severe competition from its European and American counterparts, and this is particularly true from new entrants like SABMiller and Peroni, and from the rising power of the Indian microbreweries. a fantastic read These new players have been successful in attracting customers away from traditional breweries and are making inroads in the $22 billion

  • Testing Marketing Hypotheses at WSES

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  • Squatty Potty Assessing Digital Marketing Campaign Data

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    The concept of “bottom of the pyramid” (BoP) emerged when Google and the World Bank launched the “Global Initiative on a Digital Education”, which sought to provide affordable and accessible computers to schools in the Global South. With the rise of digital technology in developing countries, it has become a significant issue of concern for the global business world. In a world where businesses have been seeking to improve and diversify their profit streams, understanding employee motivation in the BoP business setting becomes increasingly important. This case study is specifically addressing the challenges and

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    – Our company believes that employee motivation is a critical component of any organization. We have always sought to create an environment that encourages the growth, development, and engagement of our employees. One of the key aspects of our approach to employee motivation is the implementation of our ‘Team Spirit Programme’, which is based on our company values and serves as an incentive for our employees to be involved and engaged in their work. – As part of this program, our company has designed a range of activities, workshops, and training sessions to foster a