The GlobalLocal Tension Vodafone CEO Vittorio Colao Leading with International Values and Local Roots A
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“It was only last summer when Vodafone’s VP Corporate Marketing, Vittorio Colao, left his position in Milan and took up the top job in the UK. This move sent shockwaves through the Vodafone organization, which had always been firmly tied to its European origins. In an internal memo that he wrote to his team just after taking his new position in July 2011, Mr. Colao noted that the company should “continue to pursue a clear European strategy” while at the same time “opening
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Vodafone’s CEO, Vittorio Colao, took over in January 2016. During a recent interview with me, he confirmed that in the company’s recent business expansion plan, he aimed to boost the local roots for global management practices, rather than just following the international trends. His words were clear: ‘in terms of international management practices, it’s not enough just follow the global model. It’s a fundamental difference that a local market has an emotional value and a local context, which is hard to replicate in a
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I wrote this report on how Vodafone, the world’s largest telecom giant, is transforming itself in a world dominated by international telecom giants like Apple, Amazon, and Google. important site With CEO Vittorio Colao leading by example, Vodafone is making the most of the value differences that exist between the company’s global and local operations. Vodafone is one of the most successful telecommunications companies in the world. It serves more than 4.2 billion customers globally and generates revenue of $40 billion
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In February 2013, Vodafone announced a plan to buy a 25 percent stake in Portugal Telecom for $20.1 billion. This acquisition was a bold move for Vodafone, which had never before acquired a domestic entity, and it marked a shift in its corporate strategy. It was in response to a long-standing global tension Vodafone faces: it is the world’s largest cellular-network operator, but it is facing challenges in emerging markets. One such challenge is the
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As a teenager, I read about Vodafone’s founding principles. Those were the global company, with an uncommon focus on the local (local values, local roots), based on the business model and operating methodologies from the Italian and Brazilian roots of the Company (not just the British, which made the Vodafone of today). The global company, founded by a British entrepreneur in 1984, has 18 million customers, a market share of 6.7%, and a net revenue of $3
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The Vodafone Group is one of the biggest telecoms in the world. And what better way to launch its global expansion plans than with the world’s largest mobile phone company, Vodafone? It may have a huge global business, but the new CEO of Vodafone, Vittorio Colao, is the perfect person to lead with international values and local roots. He is a true entrepreneur who grew up in Italy, attended the same university as me, and worked for Vodafone for 27 years before his promotion to CE