Wowprime Strategic Dilemma in Diversification
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Wowprime is a leading online shopping portal for fashion, homeware, and lifestyle items. The company operates through 5 regional platforms and has a global reach of 10 markets across 5 continents. The core business of the company is online shopping for fashion items which are branded or licensed to Wowprime. Other businesses of the company include retail stores, online marketplaces, and e-commerce services. Wowprime’s diversification strategy involves expansion into new markets and categories to strengthen its portfolio and capture
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In late 2007, we faced a crisis. Our founder, Mr. Smith, had an epiphany that left us reeling. We had been aggressively aggressive with our product launches and our pricing strategy. In the wake of the economic crisis that year, we saw how our customers’ purchasing power, and their spending power, had significantly reduced. Our stock price had fallen from $1000 per share in March to $200 per share in June. We were now struggling to get any traction in the
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In Wowprime’s 2009 annual report, the company stated that it is pursuing a new business strategy of diversification in its core business of fashion. We can say that the company was trying to expand in a new field or activity with the potential for high returns on investment. Wowprime is a fast-fashion e-tailer with about 45% of its revenue from the United States, 34% from Europe, 11% from Asia-Pacific, and the rest from the Middle East, Africa, and
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It is a great pleasure to share my professional expertise on Wowprime Strategic Dilemma in Diversification. In the recent times, Wowprime has been the most talked about brand name. They have established a strong footprint in the branding world with their creative and innovative work. However, in the recent times, I noticed a significant shift in the market. There are many brands that have tried to diversify and expand their product range. However, Wowprime has always been focused on innovation and creativity. It has a
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I write this letter in response to your recent decision regarding Wowprime, a company that I’ve been closely following for the past 15 years. This company has been steadily expanding in both number and value of its operations, especially its business model, which comprises of a portfolio of various brands, each one unique, with distinctive product features, distribution channels and consumer preferences. The company has built a loyal customer base, both online and offline, thanks to a unique customer service and brand experience that sets it apart from its competitors. In short,
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Wow Prime is a successful food company that sells frozen pizzas, breaded chicken wings, and other snacks and desserts. Wow Prime’s revenue has increased by 23% in the past year (2018-2019). The company has been expanding its reach across the United States by entering new states, opening its stores in new cities, and launching new products. However, the company’s biggest challenge is its diversification strategy, which has not been successful in the long run. In this