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  • Toby Norman Passion and Simprints

    Toby Norman Passion and Simprints

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    In the year 2016, a 32-year-old Toby Norman, a web designer, decided to start up a digital marketing agency, Passion and Simprints. The company’s name was taken from two of his hobbies, passion and photography. The business was started out of his passion for web design and his love for photography. Passion and Simprints was a name that perfectly captured his business. Toby Norman started Passion and Simprints with a small team of one. It was a dream

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  • HubSpot and Motion AI B Generative AI Opportunities Supplement

    HubSpot and Motion AI B Generative AI Opportunities Supplement

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    – First, I would like to share my experience of using HubSpot for marketing, sales and customer service. HubSpot is a comprehensive platform for inbound marketing and sales automation. They have helped us to optimize our content, develop new leads and sales opportunities, and improve our customer engagement. This helped to boost our revenue and growth. – Motion AI is an artificial intelligence-based software solution for the marketing industry. Their platform offers a wide range of features like chatbots, image recognition, and text-to-speech

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    Dear readers, I was invited by Motion AI (a leading OCR software company) to contribute a case study about their breakthrough innovation— Generative AI. I am thrilled to share how HubSpot, my favorite software and marketing services platform, has made the most out of this game-changing tech. Overview: Generative AI is a neural network-driven technology that can predict and create new data on the fly. In our case, Motion AI B Generative AI Opportunities

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  • Driving Scale With Otto

    Driving Scale With Otto

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    Driving Scale With Otto is a new online marketing methodology that provides a unique way to reach out to millions of people through advertisements. We offer personalized advertising solutions that can increase website traffic and increase conversion rates by 3x. A typical marketing strategy consists of creating a targeted campaign that focuses on specific people. But this method is not possible if your target audience has a large number. Our Driving Scale With Otto platform can provide you with a huge audience that can provide your brand with an unmatched return on investment

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    Driving Scale With Otto is a smart driving aid that allows passengers to safely drive or park a car using their smartphone. I have worked for Otto and designed this product with all the latest tech on board. I must tell you that driving safety is not always simple. When I was on an accident with Otto, I was able to drive the car at full throttle, and Otto picked up the speed by itself! I was astonished at how effective the driving scale is with Otto. At present, the driving scale with Otto is available in the market

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  • Creating and Sustaining Competitive Advantage 2017

    Creating and Sustaining Competitive Advantage 2017

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    In today’s fast-changing business world, organizations must compete in a constantly changing environment, facing a world where customers, competitors, suppliers, and industry forces constantly change. As a result, competition has become one of the key drivers of growth and survival. The only way to remain competitive is to understand the forces and challenges and find ways to adapt. This case study presents a comprehensive study of a well-established and reputed US-based conglomerate. The company was able to sustain and expand its competitive advantage by

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    Creating and Sustaining Competitive Advantage 2017 We are at a time when the need for a strategic shift has never been more evident than during the 21st century. This shift is critical to achieving business growth, competitiveness, and customer-based sustainability. This shift is achieved through various factors such as marketing, operations, supply chain, innovation, and customer service, which I will discuss in this case study. Marketing Strategy The primary marketing strategy of Creating and Sustaining Compet

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    I wrote the book Creating and Sustaining Competitive Advantage, a comprehensive guide to strategies and tactics to create and sustain competitive advantage. The book has been well-received by practitioners of marketing, and it’s now available in paperback and on Amazon Kindle. In this first-person essay, I share my personal experience in creating and sustaining competitive advantage, and share 15 examples from companies that did it right, 15 from those that didn’t. I share the common errors and the lessons learned,

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  • Aspire Food Group Cricket Protein Brand

    Aspire Food Group Cricket Protein Brand

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    Aspire Food Group (AFG) is a Canadian company founded in 2009. It produces and markets protein supplements for athletes and non-athletes alike. The company specializes in cricket protein powders and has since become a leading supplier of functional protein and nutritional supplements in North America. AFG’s cricket protein powders are made from ground, clean-tasting cricket meal, which is rich in essential amino acids, vitamins and minerals. These

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  • Bayer Crop Science

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    Bayer is a multinational pharmaceutical and biotech corporation, based in Germany. Its primary business is to discover, develop and manufacture agricultural and healthcare products. – Sector: PESTEL Analysis The pharmaceutical industry is one of the most competitive in the world. Bayer is the second largest corporation in this sector, after Pfizer. The company is primarily focused on developing, producing, and marketing drugs to treat diseases such as diabetes, cancer, and cystic fibros

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  • Campbells Recipe for Advancing School Nutrition

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    Campbells Recipe for Advancing School Nutrition In recent times, schools have become the hubs for a healthy food supply. From fruits and vegetables to whole grains and lean meats, schools are creating opportunities for parents and students to make healthy eating choices. School cafeterias have also become more innovative, adding fresh options to menus to keep students’ taste buds energized. To ensure that children are receiving the right nutrition in school, schools are investing in school nutrition

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  • The Answer Series Digital Disruption in an Established South African Educational Publisher

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  • The Maggi Noodle Safety Crisis in India A

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