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  • OOFOS Recovery Footwear

    OOFOS Recovery Footwear

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    OOFOS was founded in 2009 by Andrew Jones. The initial idea was to create walking shoes that catered to people who didn’t like to run, cycling, or jogging. The first design they made was a pair of shoes with a more pronounced toe box for a better balance in walking. Fast forward, their popularity and sales skyrocketed. They realized that their product was a necessity for people who couldn’t run, bike, or jog due to injuries. They wanted to create a better alternative that

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  • Xana Hotelle From Niche to Mainstream

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  • Tolaram Innovating in Africa

    Tolaram Innovating in Africa

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  • 3D Robotics Disrupting the Drone Market

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  • Beirut International Model United Nations

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  • WalMart Lobbying in India

    WalMart Lobbying in India

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    Walmart: The Global Giant: Walmart’s ambition to be the world’s largest retailer is the talk of the town. However, it seems that its lobbying power in India is currently under scrutiny. The retail giant recently made an entry in India, following the country’s liberalization of the retail industry. It now operates in 14 markets in the country with the aim of increasing its share of the Indian market. WalMart has been trying to increase its presence by acquiring or partnering with

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  • Taking Dell Private

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    Krispy Kreme is the biggest doughnut store, offering a wide variety of doughnuts, cakes, and donuts. In the past, Krispy Kreme’s customer loyalty was high, as the chain has always had good food, quality, freshness, and fair prices. But, as I visited my local Krispy Kreme, I realized that the branding has changed. I remember how my previous experience had been that the storefronts looked like high-end supermarkets, with high-end branding (colorful,

    Marketing Plan

    I’ve been working as a marketing manager for Krispy Kreme Doughnuts since 2014, so I’ve seen the company grow from a single location in 1946 to the 1,600+ stores it has today. We’ve always been about the freshness of our doughnuts, so it’s no surprise that we’ve become known as a company that takes its commitment to quality seriously. But when I think about how we’re reimagining our approach to freshness, my