Uno Minda Ltd Expanding the Reach in Auto Components for Electric Vehicles
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“Auto Components for Electric Vehicles: A Booming Business” is the title of this case study. Uno Minda Ltd has been developing automotive parts and accessories that improve the safety, performance, and convenience of electric vehicles. Our vision is to develop and produce an end-to-end range of electric vehicle parts, including batteries, motors, connectors, and control systems, all from single-source suppliers. Unlike the conventional method of producing electric components, Uno Minda’s approach focuses on developing high-tech,
Marketing Plan
Unable to meet the growing demand of electric vehicle in the auto industry, Uno Minda Ltd. Introduced a new product, Auto-PedeTM to cater to this need. As the world is moving towards electric power, the demand for electric vehicle is increasing. With its innovative product, the Auto-PedeTM is designed to offer reliable, high-performance, and cost-effective alternatives to traditional gasoline-powered vehicles. In response to this market trend, Uno Minda Ltd. Brought forth Auto-P
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In the 2021 fiscal year, Minda Electric Industries Ltd (MEIL) saw significant business growth and expansion in its core competencies of automobile and transportation equipment. In its electric vehicle (EV) business, MEIL has consistently expanded its reach, growing its EV and EV charging infrastructure while diversifying into new lines such as energy storage systems and renewable energy. In this case study, we take a look at Uno Minda’s journey in expanding its marketing reach in the auto parts business. Our
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Uno Minda Ltd is an Indian multinational engineering services company headquartered in Bangalore, India. It is one of the leading players in the Indian auto component industry. Uno Minda is known for providing high-quality auto component products, specializing in manufacturing brakes, brake pads, wheel bearings, engine oil and fuel injectors. Our company has expanded its reach in Auto Components for Electric Vehicles (EVs) in recent years. go to these guys We believe that EVs will displace the traditional internal combustion
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Problem Statement of the Case Study
The automobile industry in India is witnessing tremendous growth in recent years. In this regard, we have been in this industry since last five years and have been growing the market at a CAGR of around 16-18%. We are present in the market with a robust portfolio of automotive components. The auto components business of the company includes engine-building components, drive-train components, electronics components, and other related components. We offer these products to various Original Equipment Manufacturers (OEMs) and Automot