Visa Inc Threat from Cryptocurrency

Visa Inc Threat from Cryptocurrency

Problem Statement of the Case Study

Last year Visa Inc released its “Exchange Insights 2017” report, which talks about the risks to the financial services industry of accepting bitcoins and other digital currencies. There’s no denying that cryptocurrencies pose a challenge to the industry. Visa Inc predicts that 75% of transactions within the next five years will use some form of cryptocurrency. This doesn’t seem like much. But as much as 30% of a businesses’ transactions is going to be made on cryptocurrencies

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“Cryptocurrency is a digital currency that can be used in place of traditional fiat currencies. Visa, one of the world’s top credit card companies, and many other companies now use Cryptocurrency to transact across the globe,” said Jabari Johnson, a Visa Inc expert. “With the rise of Bitcoin, Visa Inc is also seeing an increase in the demand for this type of digital currency. We have seen the largest credit card companies in the world partner with major blockchain firms,” he added.

Porters Five Forces Analysis

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As per Bloomberg, Visa Inc’s (NYSE: V) CEO, Alfred Kelly, is worried about the threat posed by cryptocurrency to the payment giant. He also warned investors that it’s “not something that’s going to go away,” according to Reuters. “It’s going to be a difficult year for us,” Kelly told analysts. “I do not like that. I don’t like that,” he said. Crypto is expected to gain more prominence as the next big te

Porters Model Analysis

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BCG Matrix Analysis

The recent trends in cryptocurrency market are creating a major challenge for Visa Inc. As it tries to navigate the new wave of digital currencies. The global market size for digital currency is expected to grow to $34.2 trillion by 2023, and the blockchain industry is a critical component of this growth. Visa has a unique opportunity to benefit from this trend. The company has already started to implement blockchain technology in payment transactions and has partnered with digital currencies like Bitcoin. However, this partnership has